“The Last Of Us” was filmed in Calgary, Canada and a figure of around 100 million dollars was invested.
“The House of the Dragon” It is HBO’s most successful premiere, managing to record a total of 9.98 million viewers in a single day in the United States.
“The Last Of Us” premiered on January 15 and surpassed 10 million viewers in just two days.
“The Last Of Us” surprised at CDMX with advertising strategicthis series was launched on the platform of HBO Max and it has a co-production with Sony, it has been highly anticipated by some fans since it is the adaptation of a 2013 video game that has a post-apocalyptic theme, the plot focuses on the outbreak of a disease that ended with the population because of a mutated virus that basically turns people into zombies. “The Last Of Us” It has been considered the second biggest release, only behind “The house of dragon”.
The big premieres of HBO max
In August of last year, HBO Max launched one of the series that generated the most success:“The House of the Dragon” as this title managed to register a total of 9 thousand 98 million viewers, this figure is only from the audience in the United States in a single day, later another of the most anticipated premieres was released, this being the case of “The last of us“, just the first episode of this show managed to amass a total of 4.7 million viewers which is basically half of what it managed to gather House of the Dragon. HBO recently announced that this series had exceeded 10 million viewers, so it is a sign that it was really approved by users.
“The Last Of Us” arrives in CDMX with strategic advertising
Strategic advertising was recently released to continue promoting “The last of us“, which was recently released on January 15 and premieres a new chapter every Sunday.
Part of his idea was to create a scenario similar to the series, focused on the apocalypse, basically this is about abandoned places and without people, this is a perfect strategy advertising since people normally find it interesting to interact with scenes from their favorite series and with that they usually take photos and videos, likewise, a part of them decides to share their experience on social networks and in this way generates the attraction of more people, not only to visit the place but also to take the initiative to watch the series to get involved in the digital conversation.
This place is located on calle Ámsterdam, Esq Laredo. Col. Countess, CDMX.
Advertising Propaganda for The Last Of Us in Mexico City. pic.twitter.com/EnCrBsFXkj
—Indie 505 (@Indie5051) January 23, 2023
This has not only happened in Mexico, but it has also been done in Madrid Spain, the special assembly gave a lot to talk about and was the work of andtonic Studios in Callao Square.
In this campaign, everything has been very well detailed so that it is as similar as possible to the original tape, since it is intended that passers-by become involved in a totally immersive experience.
This advertising strategy is really strategic and it had already been done previously in Mexico City with one of the most popular series of NetflixWhat is it strangerThings, even the famous stranger fest that had different themes regarding said series, as well as music and food with the theme to provide an attractive and retro-themed experience, since this series is mainly based on the 80’s.
Music, pizza and skates with a Stranger Things theme in CDMX.
As of June 4 you will be able to enter this spot. Tickets will be available starting tomorrow June 3 at https://t.co/4aiLfzZDvz and they are completely free. pic.twitter.com/kuc4xCEDBQ— Playlist Magazine (@PLAYLIST_MAG) June 2, 2022
It is really important to provide viewers with an interactive and dynamic experience so that they can delve into the story of the series or movie, this will have a positive impact on the audience of the program.
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