Mexico
AMLO thanks businessmen for joining the anti-inflationary plan to stop the rise in the basic basket
President Andrés Manuel López Obrador (AMLO) thanked producers and businessmen during his morning conference for participating voluntarily in his Anti-Inflation Plan, with which they seek to curb the price of the basic basket, as well as prevent the increase of various basic services for Mexican society, with which it seeks to improve the quality of life of families within the national territory.
ANNOUNCEMENT: NIELSEN IBOPE MEXICO MAINTAINS MRC ACCREDITATION FOR 2022
Nielsen IBOPE announced that its television audience measurement (TAM) service in 28 cities maintains Media Ratings Council accreditation. “Regardless of the challenges we have faced in Mexico during COVID-19, we have maintained the standards and guidelines in our TV audience measurement service. This is possible thanks to the commitment and joint work that we maintain with the Industry and with our clients and the collaboration with MRC.” express
Costumer Experience Awards, from the Mexican Institute of Teleservices
Yesterday afternoon, May 3, the award ceremony for the Costumer Experience Award was held, which
organized year after year by the Mexican Institute of Teleservices. 46 companies presented 155 projects that, thanks to the use of technology and leadership, contribute to improving customer service. The cases were evaluated by a jury made up of 62 experts in the customer service industry. On this occasion, Estafeta participated in 4 categories, same in which he qualified as a finalist and obtained
the following prizes:
From was chosen agency of the year at Desachate 2022
The agency co-founded by Marcelo Waintraub, Bruno Petcho and Pablo Marqués received the most awards at the festival for its ideas for Hyundai, Fundación Pérez Srcremini, Alimentos Centenario and Fundación Gonzalo Rodríguez. From won the top prize of the night and was chosen agency of the year. Pérez Scremini’s Match against Cancer action, in collaboration with the International Esports Association, was the most awarded of the festival, with two gold medals in the Content and Public Relations categories.
José De la Rosa, director of TAM operations for Nielsen Latin America. Mauricio Gutiérrez, new ambassador of Corporate Excellence – Center for Reputation Leadership in Mexico
Corporate Excellence – Center for Reputation Leadership, a world leading institution in training and knowledge about reputation, brand creation and management of intangibles, appointed Mauricio Gutiérrez, Managing Director of JeffreyGroup Mexico, as the new Ambassador of the European think & action tank in Mexico.
Young Mexicans trust science and recognize its importance, but misinformation threatens the future
For the fifth consecutive year, 3M presents the findings of the study “The State of Science in the World” (SOSI, for its acronym in English, State of Science Index). About 17,000 people from 17 countries in America, Europe, Asia and Oceania participated in the survey. The primary objective of this study is to explore global attitudes towards science, taking the pulse of how the population thinks and feels about scientific fields and their impact on the world.
Sony improves the unbeatable and announces the arrival in Mexico of its new BRAVIA XR televisions, a window into a new world of entertainment
Sony announced the arrival in the Mexican market of the next generation of its BRAVIA XR™ televisions with technological innovations that break traditional entertainment schemes where reality is just one step away. With a long history in image processing, Sony continues to focus on bringing you realistic images of superior quality; For this reason, this 2022 the company brings improvements that accelerate the capabilities of the Cognitive Processor XR™, among which Mini LED stands out; XR Backlight Master Drive and HDMI 2.1 with VRR and ALLM to bring the sights and sounds to life before your eyes. The new BRAVIA XR models that will dazzle viewers this year are: Z9K; A90K; A80K; X95K and X90K[2].
Colombia
Rappi: the largest startup incubator in Mexico and Latin America
Rappi is the Latin American company with the largest number of startups founded by former employees, consolidating itself as a benchmark for innovation, development and growth for Latin America, which is why today it has become the region in the world where the most startups have emerged in the last year, which means that the entrepreneurial ecosystem is growing by leaps and bounds. According to Crunchbase, in 2021 alone, venture capital investors allocated $19.5 billion to Latin American startups, which is equivalent to triple the investment made the previous year, thus consolidating above any other continent.
New Zealand
Gong cha celebrates the opening of its 1,605th store in the world and plans to open 30 new stores during 2022
Gong cha, the leading brand of Bubble Tea worldwide, celebrated the opening of its 1,650th store in New Zealand, adding another success to its aggressive expansion plan that over 16 years has allowed it to have a presence in more than 23 countries such as Hong Kong, China, Malaysia, the Philippines, South Korea, Japan, Singapore, Thailand, Macao, Cambodia, Brunei, Indonesia, Australia, New Zealand, Canada, the United States, and Mexico.
Brazil
Brazilian Senate Summons McDonald’s and Burger King for Misleading (Very Misleading) Advertising
The Brazilian Senate wants McDonald’s and Burger King to give more details about a pair of products that were promoted with false advertising in that country. The Commission for Transparency, Oversight and Consumer Protection of the Brazilian Senate decided to convene the representatives of both fast food restaurant companies to discuss the complaints against them. McDonald’s in Brazil was called to testify last week by consumer protection organizations for not using “picanha” meat in a new line of sandwiches called “McPicanha”.
USA
Elon Musk intends to charge certain Twitter users
Some Twitter users are targeting Elon Musk, the South African tycoon who is looking to make the social network more profitable. Although it is not one of the most used social networks by users, Twitter has been in the media spotlight in recent weeks since Elon Musk announced his intentions to buy the shares of said platform.
Peru
Food for michis “cat flavor”; Tottus packaging generates ridicule in networks
Social networks have become that space where a brand, public figure or news can be positioned, thanks to the great reach of these platforms. But also in these networks, an error can cost brands dearly, since the digital pulse can generate strong criticism, as is the case of an error in a packaging of the Peruvian brand Tottus, which is generating the mockery of Internet users when selling “ cat food, cat flavor”.
Now read:
Mauricio Gutiérrez, new ambassador of Corporate Excellence – Center for Reputation Leadership in Mexico
AMLO thanks businessmen for joining the anti-inflationary plan to stop the rise in the basic basket
Brazilian Senate Summons McDonald’s and Burger King for Misleading (Very Misleading) Advertising
“Thanks to these videos you can save at Bodega Aurrerá”; user thanks community