The e-commerce has grown significantly in recent years, causing more and more users who make purchases online to become more and more demanding, or in any case to look for a better experience; Today we will show you the keys to improve your experience from purchase to customer at e-commerce.
If anything has shown the e-commerce During the last few years it has come along with digital technology to stay thanks to the variety of benefits it provides. Internet sales emerged as an alternative to conventional commerce, but with the ease of being able to do them from the comfort of your home. Despite the fact that it was not very popular by most of the Mexican population before the pandemic, the arrival of it has been beneficial for those who had chosen to move to this form of electronic commerce. In accordance with Forbes, the decrease in social mobility caused by the Covid-19 pandemic, managed to increase online sales in Mexico up to 81 percent during 2020, registering a value of 316 million pesos, the equivalent of 9 percent of the retail sector in the country.
It is thanks to the different e-commerce and retail platforms that we are allowed to access a high variety of products and brands that the growth of electronic commerce has worked effectively in Mexico (and the world). According to the site of Marketing 4 ecommerceSome of the most popular platforms that have made this possible in 2021 are: Amazon, Copper, Aliexpress, Liverpool, Linio, Mercado Libre, Shein, Walmart and Wish. Part of its success is providing the consumer with different brand and product options.
Despite its indisputable effectiveness in the face of the possibility of increasing sales and other facilities that electronic commerce provides us, there are some aspects to improve and optimize in order to provide a better shopping experience to our consumers.
Improve the customer experience in e-commerce
A high level of sales entails a wide possibility of problems that can arise when our prospects want to make some type of purchase, resulting in a bad experience and the possibility that he chooses never to buy our products or services again. However, there are a few ways we can give potential consumers a best experience, achieving that even after having made a purchase, they choose to return to us, but How do we improve the customer experience in e-commerce? If we have our own page from ecommerce, Rock Content gives us some suggestions to create a better shopping experience:
Create interactive pages – Sure, the product is important, but the shopping experience on a page can define if our client chooses to stay or leave and be to enter the bounce rate. In order to have a page with a powerful reach, you can choose to create interactive content, either by filling out a form, answering some questions, integrating a solution search engine, evaluation tools, etc. In addition to the fact that this allows you to improve the user experience, it will make it easier for you to get to know your consumer to create better content.
Offers multiple payment options – Do not close only to the credit or debit cards of your choice, today the user has an infinite number of alternative payment options, such as MercadoPago, Stripe, Paypal, among others. In the same way, you could consider payments in installments or months and free product or service demonstrations (depending on your line of business).
Share success stories to your consumers – Sharing this type of case in your ecommerce will increase the level of trust that users have when accessing your network, since it will look a little more organic and not just like another product page.
Customize offers using Big Data – The digital world allows us to have the necessary tools to anticipate all kinds of situations. You can choose to create promotions based on the data collected and in this way create individualized and unique proposals, managing to persuade your target a little.
Opt for visual content – One of the wonders of the internet is that it allows us to incorporate various graphic resources into our web pages, so it is vitally important to show your product or service on them (in addition to being of high quality). According to the site, 32 percent of marketers mention that images are the most important form of content for their business. In this way you can cover various needs that could arouse the customer’s curiosity, and avoid saturating it with pure text.
After the sale, continue to monitor the customer – It is not about being annoying, but it is important to do an after-sales service that lets the customer know that you are concerned about their quality of experience after purchasing the product. This will make you look interested and will make you feel confident to generate future purchases.
Advantages of a good experience
A loyal customer – The customer will choose your trusted page to buy again from it. We will not only have gained an effective customer experience, but a loyal customer.
Will share your experience – In addition to winning us a new client, he could share his experience with his close circle of friends or family, inducing them to buy on our site.
Will not go to competition – Having won a new customer, it will be difficult for them to choose to make new purchases on a different site (unless there are better offers or a better user experience).
It’s of vital importance constantly renew our digital media, have them at the forefront, generate new content and improve the quality of user experience so that the client returns with us for future purchases.
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