The German chemist and philosopher Wilhelm Ostwald is credited with color theory.
Color and textures play a fundamental role in the positioning of brands within the taste of consumers.
- Social, face-to-face encounters and vibrant and changing colors will be what define the emotional agenda of 2023.
Within any strategy designed to sell, color plays a fundamental role, since it is through it that it is possible to connect with the senses, with the actions and the taste of consumers; however, within an ever-changing society, color trends are also changing, which is why color will play an important role in marketing strategies in 2023.
German chemist and philosopher Wilhelm Ostwald is recognized as the inventor of color theory. since this establishes that his theory consists of four elemental color sensations (yellow, red, blue and green) and two intermediate achromatic sensations, which gives life to the series of responses that people have, when interacting with a specific shade of color .
Colors and textures play an important role in advertising and marketing, since they are used to stimulate, reassure, sell and awaken all kinds of feelings and reactions, with the intention of attracting new consumers and encouraging the positioning of the brand within the taste of society.
The importance of color within marketing strategies for 2023
2022 was characterized by being the year that once again opened the doors to face-to-face social life, so color trends have had to be adapted as a key piece for reunions, and to improve the feeling of each room and promote the reactivation of everyday social life, for Karl Johan Bertilsson and Marie Larsen of the House ead.com.
”2023 is a year of reinvention. It is a year that begins and represents the long-awaited new normality. We refocus on the re-blooming of our planet, with a growing sense of individual responsibility. It will be a very physical and digital world. In 2023 our big challenge is to make sure that our new normal is a better new normal. We cannot remain stuck in the past. We don’t want that. This is why, 2023, promises a renewal, joyful, confident and bold.
Similarly, color trends have been transformed as pointed out by Claudia Garibay Manager of color live pgp Comex, being reborn or die, the initiative that has governed all of 2022 and that aims to offer a new change for 2023, as shown your showroomwhich offers an inspired space not only in the color tones that the Mexican painting firm offers, but also in textures, shapes and various materials, this under an approximate investment of 3 million pesos and with the collaboration of various artists. , graphics, painters, architects and everyone who is somehow involved with the power that color offers to spaces.
As Claudia points out, the Comex experience is carried out annually, this with the intention of not only highlighting the trends that are coming, but also the materials and options that can be counted on, from epoxy floors, paintings with pearls, and changing tones, demonstrating a sense of resilience, being “unconditional love” what defines the year that ends, to make way for “fluidity” which will define the rhythm of the following year, demonstrating that colors defines the environment of society.
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