Apple’s review of its speaker line has corrected the shortcomings of its previous editions. From its first days on the market, to date, The power and practicality of the HomePod mini have been declared undisputed. Even so, it has not been enough to position itself as the preferred option for users of this type of device.
According to a new report shared by CIRP, on the sales results of the second quarter of this year, have made it clear the continued dominance of Amazon and Google, while HomePod and HomePod mini they still make up a small swath of smart speaker owners.
HomePod mini has a hard time catching up with its rivals
CIRP data says that the US smart speaker market reached 126 million devices in June 2021, being Amazon which has obtained the vast majority with 69%, with its Echo and Google devices with a market share of about 20%. The report did not label the exact market share of HomePod mini, but according to the graph, it seems to have grown slightly yoy to 7 million units, hovering below 10%.
Another highlight of the report was that Amazon and Google also dominate when it comes to bringing multiple smart speakers into customer homes.. Amazon also has a higher proportion of homes with smart speakers. According to CIRP analysis and multi-device house accounting.
“We estimate that more than 50 million households in the United States have at least one Amazon Echo device and about 23 million households have at least one Google Nest / Home device. Manufacturers are looking to sell multiple devices to consumers, to create a greater barrier to switching to competing systems. “
By this measure, Amazon has its devices in more than 20 million American households. For comparison, Google has around 8 million households with multiple Nest / Home devices and Apple has only two million with more than one HomePod.