Manzana It is one of the most recognized companies globally. For more than 45 years, it has been the pioneer in technological advances and one of the forerunners in the digital age. It is not for nothing that they call them the Cupertino giant. Steve Jobs was the great executor of different strategies so that the company of the bitten apple enjoys the recognition that it currently has.
Even after death, in Manzana Many of Steve Jobs’ techniques are followed to keep the company at the top of the tech industry. And yes, it is true that digital innovations and new devices are the main source of success, but the reality is that there is a hidden element that few talk about.
This is a method that Steve Jobs used to keep different departments running smoothly. Each of the employees, or at least the project leaders, had to have a characteristic to be able to carry out a venture.
Knowledge of computers, computing, programming and everything related to this topic was implicit. On top of that, employees had to understand that the ways of working at Apple were completely different from any other company they’ve ever been in.
What was the difference to work at Apple?
Anyone who has worked in a medium or large company, at an industrial level, knows the importance of a procedure manual. The way to do certain things has to keep running the same way to keep optimizing.
However, for Steve Jobs this should not be the case. Each of the initiatives, no matter how similar they were to a previous version, had its differences. And for Steve Jobs, the fact that his employees knew the procedures did not matter, but rather the goal they wanted to reach.
This was something that Steve Jobs himself took a few years to understand. After he visited a Xerox PARC research center in 1979, where he first saw the mouse, the Apple co-founder wanted to emulate this technology.
His then employees told him that, following the processes they run in the company, it would take about 5 years to make a similar device and that its cost would be very high, approximately 300 dollars.
“I remember being yelled at that it would take five years to design a mouse and that it would cost $300. I finally got fed up, went out and found David Kelly Design, and in 90 days we had a mouse that we could build for $15 and it was phenomenally reliable,” he recounted in life, according to The chronicler.
In this way, he began to focus on employees who had a clear idea of where he wanted to go, without giving much importance to whether or not they knew the traditional procedures.