Manzana is one of the largest and most successful companies in the world, and it has had a series of CEOs who have been fundamental in its historypresent during exploits, secrets, rivalries and even betrayals inside the company.
From Michael Scott, the company’s first CEO, to Tim Cook, the current one, each one has left their mark on the company with the bitten apple, without forgetting the most influential of all: Steve Jobs.
With information from applesphere, We review the passage of each of the presidents that Apple has had, including one who dared to throw Jobs out.
Michael Scott (1977-1981)
Michael Scott led the company for 1,466 days, being Apple’s first CEO. Under his tenure, one of the company’s first successful products, the Apple II, was launched, although it is unclear what his actual involvement in the project was, as it was launched shortly after Steve Jobs appointed him CEO. . He was fired in 1981 by Jobs himself, although some believed it was a joke.
John Sculley (1983 – 1993)
John Sculley was Apple’s second CEO and held the position for 10 years. He forced Steve Jobs out of the company he himself had founded, and later he left due to poor sales and no innovation under his leadership. Sculley was hired by Jobs after the famous line: “Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?”
Michael Spindler (1993 – 1996)
Michael Spindler, known as “the Diesel”, was CEO of Apple for almost three years. During his time in the company, he did not achieve great things and his tenure ended with his inevitable resignation.
Gil Amelio (1996 – 1997)
Gil Amelio was Apple’s fourth CEO and his tenure was the shortest of all. However, his decision to acquire NeXT was crucial, as he enabled the return of Steve Jobs and led to the development of macOS. It is possible that he was one of the most important CEOs, since if he had not acquired NeXT, Apple might not exist today.
Steve Jobs (1997 – 2011)
Steve Jobs returned to lead the company he had founded as “iCEO” after the purchase of NeXT in 1997, and was confirmed as the official CEO in 2000. Jobs launched revolutionary products like the iPod, iPhone and iPad that changed the world. It is very likely that if he had not returned, Apple today would not be the company that it is.
Tim Cook (2011 – present)
Tim Cook took over as CEO in 2011, after Steve Jobs resigned due to health problems. Cook is an entrepreneur who has been able to standardize everything, maximize profits and grow Apple rapidly, making it the most valuable company in the world. Although Jobs left much of the way for him, Cook has managed to maintain the legacy of his mentor and lead Apple into the future.