FC Barcelona has achieved a strategic triumph in its strategy of marketing by implementing Artificial Intelligence (AI) in collaboration with Adsmurai, his agency. This innovative initiative aimed improve overall campaign results and turn brand relevance into a solid and profitable business.
In order to increase the income derived from the sale of tickets for the matches and the museum at the Spotify Camp Nou, revolutionized three fundamental areas of the strategy of marketing of the FC Barcelona through the use of technology and Artificial Intelligence:
- Campaign structure “always on”
- Automatic bids to attract valuable customers
- I work in the awareness to collect signals
Previously, FC Barcelona’s conservative approach required weekly manual setup of ad campaigns. However, the implementation of AI allowed to establish a strategy “always on” powered by broad match algorithms. This made it possible to cover all matches without the need for frequent updates.
Territorium, a Mexican company dedicated to the development of digital solutions to measure skills, show talent and guide students and workers towards the future, received Microsoft Partner of the Year 2023 awardAwarded by Microsoft Corp., which recognizes global and diverse partners who support customers in their digital transformation with AI applications, services, devices and innovation on the Microsoft Cloud.
One of the most outstanding actions of Territorium and that contributed greatly to obtaining the award is the multimodal platform for remote admission exams implemented for different higher education institutions in Mexico and the world.
“For more than a decade we have helped millions of users to discover and enhance skills and abilities to have a better direction towards the profession or job they are looking for. We will continue to innovate and offer solutions to impact and support more people” assured Carlos Guillermo Elizondo, Co-founder and General Director of Territorium.
HyperX, HP Inc.’s gaming peripheral equipment and video game brand and esports, sponsored a study on video game biometrics in conjunction with the adidas-ASU Interaction Science Center to find ways to improve the well-being and performance of gamers. As a result of the study, the ASU research team discovered a large progress to measure and know when a gamer is reaching a state of frustration (known as tilt or anger abandonment) and how to prevent it through well-being and performance improvement, activities and awareness.
This is the first study of its kind in collaboration with a global video game company and university scientific studies.. In addition to this, HyperX plans to expand its involvement in this space by partnering with some of the world’s most innovative sports science institutions to find ways to identify and address athletes’ physical and psychological pain points. gamers.