The Good Group with its three agencies is going for new challenges in PR during 2023.
Much has been written about the challenges that lie ahead in 2023, but from the trench of public relations, one element is clear: the importance that agencies with multidisciplinary capacity have acquired such as The Good Agency, part of the leading group in communication, digital marketing and public relations for the Mexican and Latin American market, The Good Group.
It is estimated that public relations, as a market, will reach a value of up to 129 billion dollars in 2025 worldwide*, a mind-boggling figure that demonstrates the importance of this service for all companies, and very high demand and diverse key capabilities between agencies.
That is why The Good Group has an important growth plan for 2023 based on pillars such as creativity, specialization and technology, and segmented into its three agencies: Good Taste, GoodGame and The Good Agency.
This 2022, the Group’s digital marketing, communication and public relations areas have made it possible to provide an effective response to the objectives set by its large clients, and in 2023 they will keep their pulse on innovation and service to continue achieving these goals.
At Good Taste, the only agency led by a chef, they have, for example, their own recording set, which allows them to generate dynamic and totally personalized gastronomic content for both the Mexican and United States markets, and have clients from the level of the Association of Producers and Packers Exporters of Avocado of Mexico (APEAM), Tuny, Smart Fit or Citibanamex.
“The Good Group has highly effective services in digital marketing, communication and public relations”
Answers to your needs
GoodGame is another of the surprising agencies with which The Good Group accompanies its clients, in this case in a segment of unparalleled growth: gaming, and with projects where the engagement figures among the most disruptive audiences are overwhelming compared to any other initiative.
In Mexico alone, video games are already measured as an industry, reaching a revenue value of 1,183 million dollars, according to a projection by Statista, which confirms a very simple element: the need to work with an agency that specializes in campaigns aimed at young and disruptive audiences, who demand experiences related to video games, the metaverse, NFTs, and other new concepts dominated by GoodGame.
At The Good Agency, with more than 35 professionals, attention is focused on serving leading brands and corporations from various sectors, with a focus on marketing communications strategy, and a deep understanding of what audiences consume, both in Mexico as in the United States. Creating, for example, your own podcast production room.
“We believe that public relations will be the engine of growth in the three agencies, both in strategies linked to consumption and reputation. Throughout the group, we bet on new ways of making content, whether in video, audio or written format (or most likely, a mix) that generates a real connection with different audiences, as well as a more personalized and creative way of doing PR. . We do not believe in the factory model of many of our competitors, but in the P2P model: person to person. A model that is one hundred percent compatible with our technological and creative capacity”, explains Juan Pablo Ortuño, CEO of The Good Group.
“We do not believe in the public relations factory model of many of our competitors” Juan Pablo Ortuño.
Ready for 2023
The Good Group maintained operations in 2022 and next year is the experienced option for the market. What helped to achieve it? As clients’ allies, they explain, provide strategic consulting and maintain impeccable execution based on creativity and technology, led by high-performance professionals.
This led the Group to focus on people. “By putting them at the center of all our decisions, our organizational model is customer centric on the outside and people centric on the inside. This has been highly valued during a period as convulsive and uncertain as that of recent years, on the one hand, by our team, and on the other, and in a directly related way, by our clients”, acknowledges Ortuño.
The Good Group’s human capital is its main value for 2023, at a time when all-out activities are expected in the market, which have to do, on the one hand, with the growing influence of brands, and on the other another, with the unique values demanded by the consumer in the various segments. For all these reasons, personalized activations and experiences are essential today.
“Everyone who is part of The Good Group has the right knowledge and experience to guide customers to the next level. This is essential. But, in addition, there is a maximum commitment to the objectives of our clients, and this translates into enthusiasm for all projects, proactivity, creativity, a transforming spirit… Our clients, in the end, see us as a strategic ally capable of providing solutions for everything and to guide them in their growth and next steps”, concludes the CEO of an agency where results are measured by the smiles of the clients.