Embracer Group is a company that has become very well known this year thanks to its portfolio, as it has made very important purchases not only in video games, but in the entire entertainment industry. However, it seems that the company is not following new trends such as blockchain games and NFTs, but instead is betting on more traditional experiences.
A few months ago Embracer Group reached an agreement with Square Enix to buy some of its studios and licenses, such as Crystal Dynamics and Eidos Montreal along with Tomb Raider, Deus Ex and Thief. Fortunately, it seems that Embracer Group does not intend to use these licenses to NFT games or investments with blockchain technology.
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Today we woke up to the news that Embracer Group is the new owner of Middle-Earth Enterprises, and with them they have obtained the rights to The Lord of the Rings and The Hobbit in movies, video games, board games, merchandise and more. (except books). Following this, CEO Lars Wingefors spoke a bit about the company’s plans, especially in the area of video games.
According to Stephen Totilo, Lars Wingefors He talked a bit about the trends he’s seeing in the video game industry and Embracer Group’s plans in that regard, saying that it’s in the company’s interest to get back to basics. “Less talk about blockchain and NFTs, thank goodness. I prefer to talk about the games and real experiencesWingefors said.
While Square Enix wants to invest in blockchain games, NFTs and the cloud, it seems that Embracer Group has an entirely different plan and is looking to use the licenses it has acquired to create quality traditional experiences that made them famous in the first place.
