Undoubtedly, the rapid technological advances on a global scale are altering the way of doing digital marketing. This is how we periodically find out about new technologies that are emerging, and thus generating a large number of new digital developments that culminate impacting the way we communicate rationally and emotionally with our audience.
In order to facilitate your understanding of the future of digital marketing, to Next, I share the main predictions to consider in your marketing strategy digital for this 2022:
- Artificial intelligence: artificial intelligence is definitely installed in marketing
digital. Chatbots are beginning to dominate customer service and support. The assistants
of voice significantly improve the user experience by making it more interactive
and engaging interaction. Finally, the banner ads are optimized by
artificial intelligence algorithms. - External and internal micro-influencers: beyond the influencers and their problems of
effectiveness, micro-influencers will take more prominence this 2022 given the quality of
their followers and the high authenticity and credibility they have. For their part, the
internal micro-influencers will help work teams be more productive by
inside companies. - Live Social Media: According to Livestream, 80% of consumers would prefer to see a
live video of a brand than reading a blog. This 2022 live shopping will transform
customer experience on an unprecedented scale. Brands will increase
live video collaborations with micro-influencers. - Augmented, mixed and metaverse reality: according to Threekit (2020), 71% of
Consumers say they would shop more often if they used augmented reality.
This explains why in 2021 Facebook will change its name to Meta for the purpose of
earn higher returns on your investment in augmented reality. Now Microsoft
announced Mesh, a metaverse tailored for its Teams platform. - Short video: since 2020 TikTok, Instagram Reels and YouTube Shorts come with force to
consolidate this 2022 essentially in B2C. phenomenon that coincides with the
recent TikTok For Business report, where it notes that 63% of all videos with
the highest click-through rate highlights the key message or product within the top three
seconds. - Mobile optimization: according to Statista (2021), mobile devices account for about half of web traffic worldwide. In the fourth quarter of
2021, mobile devices (excluding tablets) generated 54.4% of global website traffic. From this figure, mobile-optimized emails and websites will be even more common in 2022. - Personalization: the creation of content and specific advertising that perfectly adapts to the target audience will be key in 2022.
These seven predictions show the importance that will have the technology in the strategy of
digital marketing version 2022.