During the Rio Innovation Weekin November, MetaMundi promoted the MetaMundi Experience space, where large names of the sector gathered to discuss the integration between art, marketing and architecture with the metaverse, in addition to presenting success stories, all contextualized in the environment of this universe without borders. This space was one of the most frequented and commented spaces of the event, which has aroused interest in the subject.
“At Rio Innovation Week, the public could have a little more idea of what is to come and how this new reality will impact us in all areas of our lives. We are still in our infancy in the metaverse, and the only certainty we have is that we are on the right track, the future is in the metaverse.”, declared Byron Mendes, one of the co-founders of MetaMundi.
And the businessman does not exaggerate when making the statement. According to Bloomberg Intelligence, this market should reach 800 billion dollars in 2024, mainly driven by games and events made in this new layer of reality. much more optimistic Grayscale manager bets the metaverse has the potential to generate $1 trillion in annual revenue. A recent Gartner study defines the metaverse as the next level of interaction between the virtual and physical worlds.
Society is in a moment of transition from Web 2a movement that began in the 2000s, in which people are no longer just viewers and began to interact with the production of content, to Web 3, a concept still under construction, but which provides the decentralization of all systems through the Internet. This movement, based on blockchain, arrives to change all relationships, whether they are social, commercial or financial. In addition, immersion in this universe will allow a life experience realized through 3D avatars, whether for work or leisure.
On the other hand, the founder and CEO of Facebook, Mark Zuckerberg has already declared that the metaverse will only be ready to make money by the end of this decade.. But Mendes disagrees. with Zuckerberg’s opinion. “Before Facebook announced that it was migrating to the metaverse and the company name changed to Meta, other platforms were already raking in millions of dollars. The theme there was that Zuckerberg did not achieve what he had promised due to external issues that ended up not being considered in the company’s planning”, Mendes assessed.
For Steffen Dauelsberg, also a co-founder of MetaMundi, the metaverse has, for the next few years, a whole blue ocean to explore. “I still think this wave will continue. There are many players who have not yet been impacted, who are still scared by the lack of information, but interest continues to grow from companies who want to understand more about the subject and who are looking for a first experience in the metaverse.”, highlighted the executive.
Dauelsberg appreciates that these first two years of pioneering served to consolidate some cases of great success. It also divides companies into two categories: those that have experienced the metaverse and are letting go to stay competitive, and those that are coming out of curiosity. “The newspapers and soap operas are already talking about the metaverse, and that helps a lot to spread the word, but it is necessary to have an initial element within the companies that makes the penny drop. Increasingly, these internal elements and factors seek more information, events and concrete data. The year 2023 will be a blue sky“, he claimed.
However, for this full potential to be realized, some major issues will still need to be overcome, says Byron Mendes. Among them, the latency of the internet, which continues to be a severe limitation on the life of users, and the prohibitive cost of servers.
For Mendes, these are specific issues that will be resolved in the coming years. “5G is rolling out steadily and this will help a lot. There’s a lot of institutional money going into new projects that will bring solutions and increase the use of the metaverse, not to mention the evolution of user behavior within this space, the understanding and positioning of companies at this time and what they will offer to the publicbecause it is not always possible to replicate the real world in the metaverse, so it is necessary to create another level of connection with the users, of affectionsays Mendes. For the executive, Before thinking about selling, companies need to think about building communities, connecting the public with their brand in a different way, with relevant content and unique experiences..
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