In Mexico City there are 30 young people who focus their energy on rescuing stray pets. They do this through the venture called Petlocanimal search and location using thermal cameras, professional drones, motorcycles, electric scooters, traps for cats, binoculars, ties, nets and lamps.
Rodolfo Colin started Petloc in 2021 and has recovered more than 4,240 stray animals. This entrepreneur started working with a megaphone and an electric scooter. He now has more than 10 motorized units between motorcycles and motorcycles, 10 scooters, 100 megaphones and 10 drones. And he increasingly has the best tools.
The animal search began in Mexico City and Petloc currently offers the service in the State of Mexico, Puebla, Querétaro, Hidalgo, Cuernavaca and Guadalajara. This entrepreneur would like to be in every state of the Republic and also take his company to Latin America.
Rodolfo Colín was in shark tank eighth season and five sharks entered his project. Each will have 5% of the company in exchange for advice. In addition, everyone will donate a motorcycle unit. “I don’t see Petloc as a business. That’s why I didn’t come to Shark Tank asking for money. What I want is for you to accompany me in this dream”, assures the leader of Petloc.
Petloc people don’t stop. They are active from Monday to Sunday dedicated to finding lost pets for an average payment of 4,000 pesos per rescue. “They call us and we arrive the same day with a prepared team and with visibility strategies. We also record the voice of the owners of the animals to facilitate the search, ”he explains.
Before this work of searching for pets lost, Rodolfo was dedicated to selling sushi, wings, hamburgers, etc. He already had several food outlets. At that time it happened that in the same week one of his aunts, a worker and a friend lost their pets. At that moment he took action and said: “Let’s help”.
“When we returned to Pepe, my aunt was crying with great gratitude. It was a very nice feeling. In the same way we found my collaborator’s kitten and my friend’s dog who almost gave me a kiss and hugged me. That’s when I understood that life was calling me to focus on this activity.”
After these events, Rodolfo, his wife, and their friends continued to support people when they saw advertisements for lost animals. They wrote to them saying: “From 8 to 10 at night we can help you look for your pet”. Little by little the same people were recommending them.
And, what happens if someone loses their puppy and goes to the delegation or the public ministry to ask for help? Currently there is no protocol at the national level or in Latin America to act in this regard. Perhaps the authorities do nothing about it because they are overwhelmed by other situations.
Three Petloc Success Lessons: Rescuing Lost Pets
Don’t think about the immediate benefit
Do not have a restless mind or worry about earning a quick profit, but be patient and not deviate from the main goal.
Above all things: respect
Build a high-performance team where there is deep respect among the members. For example: not to get angry and always be willing to listen to others.
Focus on being better
Determine to perfect something every day and keep moving forward. Be very professional and find new tools to help more people.
Rodolfo Colín expresses that he and his team get a lump in their throats every time they have to tell a person that they cannot help them at the moment because they do not cover that city or state. “It hurts a lot, but we give them certain tips to keep calm and not fall into an emotional crisis; fraud or extortion ”, he concludes.