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Unicorn companies are in high demand among applicants from the millennial and centennial generations.
Many different institutions and companies are not able to offer a fair mean between responsibilities and a pleasant work space.
According to industry data, unicorn companies have generated 300,000 jobs in Latin America.
Unicorn companies are for millennials and new generations like a holy grail, as they represent the dream job of many.
Their role in the industry is so important and coveted that many claim that working for them can solve your problems.
The work atmosphere of the new generations
Currently, many of the organizations face a series of important challenges due to the rapid advancement of technology and social changes. Few are the ones that manage to establish themselves as unicorn companies.
However, even when the new generations They consider themselves to be digital natives, that is, they were born and grew up in the midst of the technological revolution. It is not easy to get a place in these companies.
Taking into account that it is a generation accustomed to the immediacy of things and the language of new technologies, organizations must adapt to these changes and choose the most qualified for important positions. Today, not everyone works for Google, Apple or Amazon.
In fact, for the millennial, centennial and zillennial generations, having a permanent and stable job is not synonymous with fulfillment, since many institutions and companies do not offer a true balance between personal and professional life, a fact that causes many people to leave their jobs. to employment in search of one that provides them with that stability that they so much desire. That is why a study of Mazar’s points out that new generations prioritize the ‘human atmosphere’ before salary.
Likewise, we have that, according to the Millennial and Gen Z 2022 survey, prepared by DeloitteAccording to Mexicans surveyed, 32 percent of millennials and 37 percent of Gen Z have a second full-time or part-time paid job. Meanwhile, 34 percent and 39 percent, respectively, said they were stressed most of the time.
That is where the importance of unicorn companies comes in, since it is believed that working in one of these multi-million dollar options guarantees a better quality of life and a better work environment. In addition to these concerns, there is some motivation due to the limitations that come from high living costs.
Faced with this phenomenon, some of the large companies such as the aforementioned Google offer great advantages for many of their workers. We have, for example, the testimony of one of the Google workerswho narrates what a day is like in one of the most important offices of the company located in Dublin and all the rewards and advantages of working there, from a massage center, to a relaxation space and a kitchen equipped to eat at the moment where it is needed, not to mention the view and tranquility that the work area offers.
It is no small thing that Google is one of the most important and recognized technology firms in the world, largely thanks to the popularity of its search engine. Google has managed to cover the vast majority of the sectorleaving behind others like bing, BaiduY Yahoo! Searchamong others.
In sum, as of January 2022, the sites of Google ranked first among the most visited cross-platform web properties in the United States. The figure thrown was just over 270 million unique visitors in the North American country. In addition, Google obtained a market share of 61.4 percent among the top search engine providers in the same country.
The dream of millennials. How to work in unicorn companies?
“Unicorn companies” are those technology companies that have achieved a valuation greater than one billion dollars.
The attractiveness of these companies is the value offer, because as previously mentioned, the search for jobs that have opportunities for professional development, growth opportunities, continuous learning, flexibility, constant challenges, dynamism, among other things that these entities can certainly offer.
In fact, the platform evalua.com, recently carried out an analysis where it identified the most requested positions by these companies in the country, demonstrating the importance of these large companies for new workers. These were the results:
- data analyst: is in charge of compiling, studying and interpreting databases to convert it into relevant information; In addition, he is responsible for communicating new findings and results to the entire company. Within unicorn companies, this position is of great help for better strategic decision-making.
- Strategy and business planning analyst: They analyze the operations and processes of a company and evaluate the effectiveness of the current business model. In the same way, it investigates and analyzes the trends of the industry in which it works, which lead to solutions to optimize a business; this type of profile being key in unicorn companies.
- Software engineer: dedicated to developing and designing computer programs according to the specifications of the company, depending on the demands of the current market.
- product manager: is responsible for the strategy, planning and launch of a product. In unicorn companies, this person is required to have a leadership profile, since they must coordinate all the teams involved in the project, in addition to identifying the needs of consumers and satisfying them through the development and delivery of new products.
- Technical support engineer: This position is characterized by diagnosing and solving problems in a limited time, whether in the company’s software, hardware or operating system, as well as in the installation of new applications and programs.
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