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Kantar has an interesting study in which he accounts for the brand value of the main automotive companies in the world.
Like the case of the DeLorean revived with a Tesla car, we see other cases such as that of a couple who converted a delivery truck Coca Cola in his new house.
The potential that vehicles have beyond being simple transportation instruments is demonstrated in the case of the DeLorean and a Coca-Cola truck.
A car Tesla ended up becoming a DeLorean with the ingenuity of a car intervention study and next to this case is another of a family that converted a delivery truck of Coca Cola in his new home.
To understand these cases, we look at figures that argue the value of the automotive brand, according to projections of Kantar.
“The Tesla brand was ranked the world’s most valuable automobile brand in 2022, with a brand value of approximately $75.9 billion. Toyota, the 2020 leader, is now the runner-up, followed by Mercedes-Benz,” explained Statista when presenting the previous study exclusively for platform subscribers.
A Tesla turned into a DeLorean, the popular car from the Back to the Future franchise, recalls the fascination that this story continues to generate among franchise fans, demonstrating a very important point and that is the ability of movies or series to carry their stories or products that include the commercial field in their plots.
The Shop (@theshopfl, TikTok) was in charge of showing how much a story impacts audiences, when he announced on his social networks the transformation of a Tesla Model X into a model identical to the one we saw in Back to the Future traveling through time, thanks to all kinds of of details, such as the placement of vinyl on the tails of the car, to give a similarity to the car that for years has been seen on countless occasions carrying Marty McFly and Emmett Brown travel through time
The important thing about this adaptation is that they even recreated the digital board where we see the dates that Dr. Brown uses to indicate the period of time in which the vehicle should transport its passengers, leaving Tesla a unique opportunity to be a brand. not only preferred for opening the segment of electric and autonomous cars, but also for having the potential in design to become another car model, which he originally thought Elon Musk.
The interesting activation that transformed a Tesla car into a DeLorean, a car that was popularized by its appearance in the Back to the Future tape, follows very important examples because they have sought to be functional.
The latter was the case Paul Battenally and Clara Trindall, when they agreed that they had to convert a Coca-Cola delivery truck into their home.
It all started when, for work and leisure reasons, they met in Japan, became a couple and began to live together in Australia. Later this couple had in mind the idea of creating their own home but in a truck, so they began to look for vehicles, vans and motorhomes, until they found a isuzu of 205 thousand pesos, approximately (17 thousand 500 Australian dollars).
This venture to turn an old delivery truck into a home for a couple of travelers who have taken advantage of the unit to move is an important case, because it allows us to see how valuable the automotive market is for the consumer, especially when it comes to generating experiences based on vehicles, which stop being simple products and become projects to generate interaction or to design experiences.
@theshopfl When your Tesla decides to identify as a Delorean. #transformers #transition #teslatok #modelx #cars #fyp #dmc #customcars #theshopfl ♬ Oh my god what is that – Funny memes