- Index hide1 In 2020, consumption related to the Super Bowl generated an economic benefit of 740 million pesos in CDMX.3 This 2023, seven in 10 respondents said they are likely to make an online purchase before or during the game.
A family, on average, invests around 600 Mexican pesos in drinks and food to see the event.
This 2023, seven in 10 respondents said they are likely to make an online purchase before or during the game.
The most anticipated sporting event of the year is undoubtedly the Super Bowl, the NFL show that not only moves fans in the United States, but throughout the world. For this reason, in each edition, many brands take advantage of to get on this sports party and gain relevance with their audiences from clever ads, promotions and discounts, so this year’s consumer trends have changed.
According to NFL data, The Super Bowl is the annual championship game of the National Football League. which pits the champion of the National Football Conference and the American Football Conference against each other.
Since years past, this is one of the world’s largest single-day sporting events that generates high TV ratings every year. As for example, “The 2015 Super Bowl had a record average television audience of 114.4 million viewers.
For all that, the enormous exposure of the Super Bowl generates millions of dollars in advertising revenue for the NFL. The advertising revenue of the Super Bowl 2020 reached a record of 449 million US dollars ”, says the portal.
Consumer trends that prevail in the Super Bowl 2023
Given this, a show of this magnitude is a great opportunity for everyone, especially for the marketing teams of the brands, to develop campaigns that surprise everyone, especially consumers.
In Mexico, the Super Bowl audience is very important, where according to NFL data, in 2021, the game between Kansas City Chiefs and Tampa Bay Buccaneers was seen by more than 10 million viewers in Mexico, which is equivalent to approximately 8 percent of the total Mexican population.
Therefore, according to Groovinads experts, this year’s shopping habits and trends this February 12, the date on which will hold the event, are led by online purchases.
Also Mexican viewers prepare to accompany the Super Bowl broadcast with snacks and drinks. According to a survey conducted by the Mexican Online Sales Association in 2022, 53 percent of consumers are interested in watching the American football final.
In this sense, the same source highlighted that 7 out of 10 respondents said that they will probably make a purchase online before or during the game, while 38 percent said they will order food from delivery apps.
The data highlights that among the favorite foods to accompany the event by Mexicans are snacks -fries, peanuts and nachos-, with a 72 percent preference. They are followed by alcoholic beverages (52 percent) and then proteins and vegetables (47 percent).
“In this type of event with unique characteristics, which reach multiple audiences and where thousands of brands compete to win the public’s attention, achieving good segmentation according to their behaviors, generating dynamic and intelligent ads and optimizing advertising investment is key. . In this sense, today digital solutions that use AI are great allies for brands, allowing them to optimize their campaigns and reach their target at the right time. Without a doubt, the brands that started their campaigns early and use integrated technologies are the ones that achieve relevance in the Super Bowl,” says Iván Santos-Muñoz, Country Manager of Groovinads in Mexico.
In this sense, being a relevant sporting event in the world, it usually generates a large spill of money in some countries, where its businesses activate and promote their services in order to show the game.
Alfredo “Rey” Alquicira, new CCO of Leo Burnett
Bride hires a violinist and arrives at her wedding with a Bad Bunny song
Sam Neill trades dinosaurs for wine and stars in campaign