For months, if not years, there has been talk of Manzana would be working on developing a headset that would compete against Oculus. This product, popularly known as Apple Glass, has only been a rumor all this time, but that could change soon.
In fact, a few months ago a strong wave of reports began to circulate indicating that this Augmented Reality (AR) and/or Mixed Reality (MR) platform would be launched on the market this year 2022.
Now everything indicates that this will not happen within the remaining months. But that doesn’t mean the device is closer than ever. In fact, there would be very little left to know and we would already have a concrete idea of its approximate price.
And this is something we shouldn’t take lightly, as the source of this report has a considerable history of reliability.
Ming-Chi Kuo puts a date and price on Apple Glass
The name of Ming Chi Kuo He is relatively respected in the circle of specialized journalists and investors in the IT sector, since his reports and leaks usually end up being true.
And now the subject has released new information where he points out that Apple’s AR/MR viewer would hit the market this year 2023, but not only that, the product itself would represent a radical change in the industry:
“It will be the next revolutionary consumer electronics product after the iPhone. The media event is expected to reduce investors’ concerns about the innovative user experience and low numbers of units shipped in 2023, and improve their confidence in the performance of these lenses.”
The final design of the device is unknown to date and we can verify this with the multiple conceptual images that accompany this report.
However, the analyst estimates that during its first year, in 2023, this market will be relatively small, since Apple would sell just 1.5 million units at best.
However, Apple’s AR/MR lenses will not be cheap, as according to Kuo each viewer could be sold for an estimated price between USD $2,000 and USD $2,500.
If such an estimate is true, this would become one of the most expensive products in the entire Apple catalog.
More disturbing is the annual estimate of units sold for 2023, since that would necessarily imply that it would have to be sold early next year.
So its official presentation could be closer than we imagine.