Faced with the recent dispute that Apple faces with an application within its application store we find the news that the App Store has billed a large amount of money in 2019.
Now a new report is presented that corresponds to the first half of 2020 and shows that the Apple app store continues to be the one that generates the most money.
Increased earnings in app stores
For developers, there is nothing better than seeing that their application is profitable, generates profits and is to the public’s liking. It is important for users to opt for spending within an application while it is productive, offers valuable content and meets expectations.
It is a kind of agreement between user and developer, and as a mediator are the application stores that make a space available to them, something that Apple has understood well and that is why it continues to generate the most revenue.
According to a study carried out by SensorTower, the income obtained globally by application stores is $ 50 billion dollars in this first half of the year.
The results reflect until June 30, 2020, a high in the money earnings thanks to the applications of the Apple Store and Google Play achieving a 23.4% increase in earnings compared to the $ 40.6 billion that was earned during the same period of time the previous year.
App Store
The App Store generated 24.7% more profits than the previous year in paid applications with an amount of $ 32.8 billion, almost double the revenue generated in Google Play that achieved $ 17.3 billion.
Among the applications with the most income downloaded from the App Store and Google Play are Tinder with $ 433 million in both stores, YouTube with $ 431 million; The currently popular Tik Tok that has already generated $ 421 million for iOS and Android users. They enter the global top, Tencent Video and Netflix, followed by Disney + that begins to position itself within the world top with its recent launch in various parts of the world.
During this first half of 2020, gaming revenues increased 21.2%, estimating a total of $ 36.6 billion in both app stores. The App Store came to bill $ 22.2 billion, while Google Play revenue was $ 14.4 billion.
Among the most popular games, PUBG has the first place, being globally the game that has generated the most in-app purchases on both platforms with $ 1.3 billion, moving Honor of Kings to second place with $ 1 billion. Both games are in the App Store in the same order of highest-ranked mobile game rankings followed by Roblox, Kingdoms Strategic and AFK Arena.
Although not everything is an advantage for the App Store, because in terms of the 71.5 billion applications installed for the first time, the Apple store contributed 18.3 billion downloads and installations compared to the 41.8 billion that Google Play has. This may be because there is more accessibility to phones with Google Play as a native app store.
The marketing analysis and mobile ecosystem company announce that they will soon have the report for the second half of the year 2020, however, they also offer a projection based on these first results where details such as an increase of 28.8% stand out and the AppStore is part fundamental of this growth with 29.3% year-on-year, generating an estimated $ 17.2 billion of gross income. Google Play would total $ 9.2 billion.
SensorTower confirms that the excessive increases in earnings and the changes in in-app purchases and downloads are due to the impact that the COVID-19 has had, focusing users on new behaviors that define the figures we have just seen and those that would be reached.