In the history of advertising, we have seen a long list of highly creative campaigns parade that have undoubtedly earned their place.
However, more than creative, many campaigns have positioned themselves on the taste of consumers for their content and for the message they offer.
It has not been necessary to put on a whole show to get people’s attention and bring them closer to the products or services they offer. Sometimes an idea and a message that connects with consumers’ emotions is enough.
Today, after an era in which advertising used to be full of frivolous and often pointless ads, things in advertising and marketing are changing thanks mainly to the fact that consumers today are not the ones. themselves.
In the middle of 2021, after the arrival of a pandemic that shook everyone, the contents are more directed towards inclusion, mental health, equity, etc., topics that previously were not usually touched.
And it is that, in that sense, trends are set by time, days and, above all, young people, who are in charge of starting the creativity machine and are the ones who begin to generate the necessary changes within of the society.
Today, unlike in previous years, technology has been vital for growth in advertising and marketing, which is why a large television or radio campaign is no longer necessary to reach consumers.
Currently, it is enough to upload a video to one of the available digital platforms (Instagram, YouTube, Facebook, TikTok, etc.) to generate the necessary noise in order to reach thousands or even millions of users, a tool that was once truly unimaginable.
So today we bring you five great advertising campaigns of all time:
For many specialists this is the best campaign of all time. It is based on the Macintosh launch announcement and was first featured at the SuperBowl XVIII finale.
This is one of those campaigns that earned a place thanks to a phrase that, without a doubt, was immortalized: “Be water, my friend”, mentioned by the legendary Bruce Lee and that became a true social phenomenon.
Thanks to this campaign, the phrase “What’s Up” became “Wassup”, a term that, from that moment on, became part of popular culture in the United States. Without a doubt, another campaign that has earned an important place in advertising history.
This campaign marked a before and after in the advertising of beauty products. In a context where advertising presented the image of women with sculptural bodies and aspirational concepts, this Dove campaign was very well received for presenting something closer to reality.
The iconic Nike slogan is undoubtedly the main protagonist of this campaign, one of the most important of all time. It is a campaign that inspired both athletes and mainly non-athletes, to whom this campaign was directed.
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