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A tiktokerdirector of her own agency marketing digital, exposed in a short video how to manage content for a month.
The task reduced it to a few minutes.
The importance of the organization and administration is everything in the fulfillment of the objectives of the clients.
For brands, social networks are a pillar of marketing digital, the high presence of users in them caused them to go to professionals from the digital world, better known as community manager (CM)able to manage their followers and content. The publications must be planned strategically and creatively to attract new users, to facilitate the task, the tiktoker that goes by the name @apodigital showed how to present a month of content to clients.
The importance of content strategies and planning lies in the fact that in the world there are around 4 thousand 620 million users connected to social networks and in Mexico, according to a study by We are social and Hootsuite there are 100 million people who use the various social networking platforms, which represents 77.2 percent of the Mexican population active on the Internet.
Depending on which network is where you want to focus, it is certain that the realization of post together with a plan of marketing digital will guarantee the success of brands in the digital ecosystem.
The active participation of CM positively and negatively affects the image of the brand in social networks, a survey carried out by SproutSocial showed that 83 percent of users think it’s okay for CMs to answer questions and 68 percent think it’s okay for them to “intervene” in conversations; while 67 percent perceive badly that they make fun of the competition.
How to present a month of content to clients?
Through a short TikTok video, @apodigital demonstrated to its 127 thousand 9 followers how “easy” the content management task can be for clients, having only one work template that allows distributing and previewing the results and strategies of content.
“In canva I already have a presentation made that I can modify for each client. So, I start to create the back up of your feed so that you can get an idea of what it will look like at the end of the month”, commented @apodigital.
@apodigital ☁️❤️✨ #social media #for you #fyp #communitymanager #digitalagency #contentcreators ♬ More Than Friends – Aidan Bissett
And it is that for the clients, the preview of the results can cause more expectation than the strategy itself.
On the other hand, planning content per week is a guarantee of an organization.
“I start with the publications of the first week and I have three necessary things that I am going to put on each slide: the photo, the caption and the hashtags”, explained the tiktoker owner of her own digital agency and assured that the system is the same for reels.
When posts are shown to the public, it is best to mark them as “posted” in the plan marketing.
The organization of the content and its presentation is one of the pillars of the CM’s tasksbecause in addition to being responsible for communicating with the target audience on social networks, they have to attract more audiences with different digital tactics and strategies updated to the changing interests and needs of users.