In a world that is constantly evolving, branding trends They have become an essential part of how companies stand out and engage with their audiences. Not an easy task, in a context in which consumer attention is a scarce resource. Despite this, it is not impossible if we manage to identify the trends that reflect the evolution in consumer preferences and values. As well as those that drive innovation in brand strategy.
Trends of branding that are changing the world
Taking the above into account, the Mexican design and brandingthe branding people, shares the five trends that, in their view, are changing brands’ identity creation strategies:
Personalized experience
In a saturated market, customer experience is key. Brands are using data and technology to deliver highly personalized experiences. This ranges from product recommendations to exclusive content, increasing customer loyalty, improving retention and building community.
Digitalization and technology
The digital age is transforming the way brands interact with consumers. Currently, the implementation of new technologies such as virtual reality or artificial intelligence allows companies to provide immersive and personalized experiences that boost and reinforce brand identity.
The return to simplicity
Nowadays, the interaction of brands and users through digital platforms is increasingly common, which has led brands to simplify their logos and communication to be more versatile and adapt to multiple digital platforms. Visual simplicity and functionality are key in an increasingly digital world.
Storytelling authentic
Telling to connect is one of the primary objectives of brands that currently face the challenge of telling authentic stories that resonate with the values and aspirations of their customers with the aim of building an emotional and lasting connection with them.
Sustainability and environmental awareness
Increasingly, companies are incorporating sustainability into their brand identity. Brands seek to develop strategies that highlight their commitment to the environment, which not only benefits the earth, but also boosts the confidence of consumers who are increasingly aware of their environmental impact.
These branding trends are not only shaping today, they are also setting the path for the future.
Ricardo Viramontes Graduated in Marketing from the Universidad Iberoamericana and with a master’s degree in Business innovations from the Center for Higher Design Studies of Monterrey (CEDIM). He founded “the branding people” in 2012, and during this time has built a design studio specializing in brand identity and the creation of visual communication systems.