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Today, Televisa is consolidated as the main creator of audiovisual content in Spanish.
Data from Nielsen Ibope points out that the contents of the San Ángel television station achieved historic audience levels.
Now with the creation of TelevisaUnivision, the contents of Televisa become the most valuable asset of the new company.
After falling into a severe audience crisis, Televisa carried out a deep restructuring processwhose results consolidate it, today, as the main generator of Spanish-speaking audiovisual content.
In 2016, the audience levels of Televisa productions registered a drastic drop. Its flagship product, soap operas, reached ratings of less than 1.5 million people. In the United States, together with his partner Univisionthe productions of Televisa also registered their lowest audience points, being surpassed, in all the schedules, by the contents of Telemundoits main competitor in the Latin market.
This situation even generated friction between the two companies, since historically the contents of Televisa they fed the prime time from Univision and, during 2016, they were surpassed, on some occasions, by those of Telemundo.
This serious situation led to Televisa will take drastic measures to correct the path and regain its leadership position in the content market. A) Yes, at the proposal of Emilio Azcárraga, Executive Chairman of the Board of Directors of Grupo Televisain 2018, Bernardo Gómez and Alfonso de Angoitia, Co-CEOS of Grupo Televisa, took direct control of the Content area of the San Ángel television station, with the motto of ensuring that their productions regain the audience levels of their best moments .
Gómez and De Angoitia were totally involved in the production processes and made the necessary adjustments. His first slogan was to restore soap operas, his most important product in the world, to their leadership position, as the most successful audiovisual format on television. Similarly, efforts were made to modernize and diversify its contents, even producing commissions for other companies. Such was the case of the realization for Amazon, in 2019, of the successful productions a strange enemy and The candidate.
To do this, in this restructuring process, they commissioned Jorge Eduardo Murguía, Vice President of Production, to operate the content reengineering at Televisa San Ángel. They also created an audience intelligence area, commanded by José Luis Fabila, Vice President of Programming. Both executives have played a key role in the process promoted by Bernardo Gómez and Alfonso de Angoitia.
The adjustment measures began to show results in early 2020; productions like I give you life, reached more than 10 million audience. The progress of its improvement process continued and, by 2021, the productions of Televisa they consolidated as prime time leaders in Mexico and the United States, by Univision.
In 2021, according to data from Nielsen Ibope, Televisa soap operas reached historic audience levels. In that year, the telenovela The Heartless recorded in its final chapter an audience of more than 10.1 million people.
Since 2021, Televisa’s entertainment productions – soap operas, series, unit programs, realitymagazine programs- have become audience leaders in all genres and time slots.
In addition to its entertainment productions, Televisa’s news programs consistently remain the highest-rated broadcasts of their kind.
O’clockwith Denise Maerkerwas placed in 2021 and so far in 2022, as the number 1 news program on TV, registering up to 6.9 million viewers.
Currently, within the framework of the creation of TelevisaUnivisionthe contents of Televisa become the most valuable asset of the new company.
- Contribute to TelevisaUnivision the most watched channels on open and pay TV: The stars and Channel 5.
- The programming of The stars It leads the audience in all time slots and in 2021 it recorded the highest rating in seven years, managing, on average, to be seen every minute of every night, by more than 7.3 million people in Mexico.
- Permanently, it owns 24 of the 25 most watched programs on open TV in Mexico.
- It is the leader of the Sunday prime time, beating its competition by more than 172 percent.
- Its production capacity increased 36 percent in its most relevant content, going from 756 hours of production of original telenovelas for prime time in 2019, to 992 hours in 2021.
- Its newscasts and news channel Foro TV are audience leaders in their genre.
After this complex reengineering process, led by Bernardo Gómez and Alfonso de Angoitia, Televisa share with your collaborators, in accordance with an internal circular to which Merca2.0 had accessthat the company reinvented itself and today its audience results confirm it as the main company that generates Spanish-speaking content at a global level.
Regarding the next step in the transformation of the company, the current audience results of the productions of Televisa in all genres, give it a solid foundation to move on to a new phase of growth in 2022, which begins with the creation of TelevisaUnivision.