Top 10 brands with which Advertising Agencies work the most

Top 10 brands with which Advertising Agencies work the most

The agency-advertiser relationship is the key to the success of brand advertising. According to “Agency Scope Mexico 2019”, prepared by Scopen, the work of creative firms contributes up to 48 percent to the growth of clients’ business. For this reason, the brands try to maintain a stable relationship with the Advertising Agencies, in that line, the Research Department of Merca2.0 glimpsed the Top 10 brands with which agencies work the most to exploit creativity in their campaigns.

The edition of the study “Agency Scope Mexico 2021-2021” revealed that the ratio of Mexican advertisers who work with a creative agency is 3.9 years, a lower figure than the international one, which ranges from 4.4 years.

When an advertiser decides to start a relationship with an Advertising Agency, the determining factors when a brand chooses a partner are: creativity, strategic planning, the capacity for innovation, the digital and the team of professionals, since talent can rise to be a differentiator marketing at a competitive level. In contrast, as one would superficially think, it is not the awards or the greatness of the agencies.

In Mexico, these points are essential to have a successful relationship with the agency and assertiveness is such that those responsible for marketing Mexicans with their creative agencies have high satisfaction rates.

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Top 10 of brands that work with agencies face market knowledge

One of the biggest problems faced by brands that work with Advertising Agencies is knowledge of the market and new consumption habits, and that is that after the pandemic, consumers became more careful with their personal data by 75 percent and more focused on saving by 62 percentindicates PwC’s Global Consumer Insights Survey 2021.

In the new scenario, the shopping experience has greater weight, so brands have to focus their efforts on developing strategies focused on the consumer, since it has changed, it is now more informed, educated, aware of the environment and more concerned with balance. .

According to the Merca2.0 Research Department, the Top 10 brands with the greatest advertising contact in Mexico are the following brands: Coca-Cola, Telcel, FEMSA, Bimbo, Loreal, Nissan, Liverpool, Coppel, Oxxo and Mondelez .

In the Top number 1 is Coca-Cola and it is positioned as the most admired company for its marketing and communication, according to the results of the Agency Scope Mexico 2021-2022.

In addition to consumer knowledge, advertising agencies must bet on innovation and new points of contact to conquer it, because advertising helps brands to generate recognition through their history and values ​​that connect with their audiences: the fact is transformed into trust, conversion or loyalty.

In the new scenario, the shopping experience has greater weight, so brands have to focus their efforts on developing consumer-focused strategies, since it has changed after the period of pandemic and war; now, he is more informed, educated, aware of the environment, and more concerned with balance.

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