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Televisa’s bet is very important in today’s content market.
As the case of a influencers In a challenge to win a car, other personalities have taken on challenges, such as María Strydom.
The challenges are important cases of how personalities set up stories about it.
The House of Famous began its dynamics and in one of them the influencers Wendy Guevara begins to urinate in his attempt to win a car; After the failure, the anecdote remained as the moment in which Televisa broadcasts the accident suffered by the contestant live.
YouGov drove a study to find people’s reasons for watching a “reality” type program, which is that the majority considered that they liked the drama (18 percent); Thirteen percent assured that they were motivated to see it because it was content “mindless” and another thirteen percent considered that they did it because it helped them to disconnect from their real life.
An “eschatological” challenge
The House of Celebrities started on televisa and the company is broadcasting a reality showwhere a series of celebrities are living together in a house, with the aim of winning a prize through coexistence and challenges, which in some cases become extreme.
Wendy Guevara She is one of the participants in this program and in a dynamic to take a car, she along with the rest of the inhabitants had to keep touching the vehicle, so that the last person touching it would take the famous car.
In the midst of the dynamics, the disagreement of Guevara, who is a well-known influencer, was notorious to such an extent that he began to urinate and the event took center stage in the transmission, one of his premises is not to interrupt the signal to see everything that members perform within this place.
After she had the intimate accident, the participant couldn’t take it anymore and let go of the vehicle to clean up.
The challenges that certain people take on to win a car or prove a point have led us to see extreme cases like the one that happened with a vegan woman, who took on the challenge of climbing Mount Everest to, she said, demonstrate the strength of people who follow this restricted diet.
This case occurred in 2016 when Merca2.0 reported it and where we realized that Maria Strydom, of Australian origin, wanted to climb one of the seven highest mountains in the world.
Strydom’s bet was to make his climb up the mountain a kind of activation that consisted of demonstrating that vegans are not malnourished and they do have strength, so in his effort to prove the point he lost his life.
“People have the idea that vegans are malnourished and weak,” he told the audience at the time. Monash Universityso in his climbing challenge he wanted to demonstrate that following a diet leaves vegans in equal nutritional conditions than people who consume meat.
With both cases, the challenge that people are willing to follow is clear, and how marketing is involved in this spirit, because on the one hand we see a contestant on a type of program realitywho tried to win a truck and on the other we see a woman who tried to make her challenge to climb the Everestan activation of a campaign in favor of vegan diets.
@wendyhatsumomo Wendy teams up with Poncho De Nigris as the minions of LCDLFMX • #gilbezy Channel: Las Estrellas – June 5, 2023. #wendyhatsumomo #wendyguevara #the losses #lacasadelosfamososmx @I’m Wendy Guevara ♬ original sound – Wendy Hatsumomo (The Lost Girls)