We show you the time of adoption of the most relevant industries and technology companies in the marketas well as how long it took to reach 50 million users.
The passage of time has drastically changed consumption habits of the population compared to a few decades ago, or even a couple of years ago; This can be due to a multitude of factors to consider, but there is one in particular that is currently proclaimed as essential in almost any industry, technology.
Although the first approaches to technology as we know it have been present for more than 50 years in different media such as television, radio, cinema and telephone, the development of digitalization at a global levelmainly in those companies that found a strong ally in the internet, have allowed people from all over the world to access various devices to solve different solutions, as well as offering brands an explosive way to offer and sell their products or services .
The professional intellect has been of vital importance when considering technological evolution, but the radical change began with the internet, a service that is now shown as essential. According to the Digital 2022 study carried out in a joint effort by We Are Social and Hootsuite, as of January there were 4 thousand 950 million users connected to the internet worldwide, that is, 62.5 percent of the world’s population, representing an increase of 4 percent each year; Likewise, these users spend an average of 76 hours connected on all types of devices (permanence that increases by 4 minutes per year).
The internet has had an indisputable growth over the years, But why this? mainly to a need that they manage to solve and that everyone needs to stay “stable” mentally, leisure time.
Whether through the use of social networks, viewing audiovisual content, listening to music and podcasts, among endless other opportunities to explore, entertainment content has managed to be a strong growth opportunity for various brands in the industry, whose strategies are increasingly complicated, creative and effective, a fact that has led them to position themselves before the eyes of users on any continent, all thanks to the internet.
An example of this could be seen with the current growth of TikTok, which, despite being one of the relatively “newer” social networks in the industry, has already managed to position itself as one of these. most used platforms in the worldonly being below Facebook, YouTube, WhatsApp, Instagram and We Chat (Digital 2022), which is why more and more companies join this visual content app.
Likewise, the adoption and digitization of those people who consume visual content changed noticeably and thus affected different brands, causing the birth of others (and the defeat of others), as was the case of Blockbuster, which saw the need to close its doors after consumers decided to adopt one of the most important entertainment companies today, Netflix.
Technology companies are positioning themselves faster and faster in the eyes of digital consumers. How much longer will we see the new entertainment giant?
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