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Anheuser-Busch InBev was the world’s largest beer company, with sales totaling approximately $54.338 billion in 2022.
Tecate was the first canned beer in Mexico.
With around 533.17 million Internet users in 2021, Latin America and the Caribbean was the fourth largest online regional market in terms of users worldwide, behind Asia, Europe and Africa, according to Statista.
A photograph of a cake with the theme of the famous beer of the brand went viral on social networks Tecate, It all started with the creative mind behind the best memes on the network on Instagram, the account @memelasdeorizaba, uploaded an image indicating that the perfect cake for dad did not exist, asking his followers to tag the brand Tecate to make it happen, since it would be the ideal gift, for which Internet users decided to mention the official account of said brand so that the viral cake was a fact, to which the brand finally agreed.
It is well known that the beer It is one of the favorite drinks of people, it has been consumed for centuries and today there are a wide variety of options available in the market. In this sense, the brand Anheuser-Busch InBev was the world’s largest beer company, with sales amounting to approximately $54.338 billion in 2022, Heineken was the second largest company with sales of 26 billion dollars, in the case of the brand Tecatewas found in the eighth place of the ranking.
A few years ago in 2019, Anheuser-Busch InBev controlled nearly 30 percent of the global beer market. This US-based beer company is responsible for the production, import and distribution of many global brands; specifically Budweiser, Stella Artois, Beck’s, Corona, Leffe and Hoegaarden. The company also produces national brands such as Bud Light, Busch, Michelob, and Shock Top, to name a few.
In 1954, the Tecate brewery was acquired by the Cuauhtémoc brewery, which projects the development of the brand nationwide, characterized by innovation in its packaging; It was the first canned beer in Mexico.
It has been seen that social networks have great visibility today, and that is why brands can be aware of what Internet users think, under this premise, a cake of Tecate that would be the ideal for dad. Among the comments to the publication generated by @memelasdeorizaba, there were responses that tagged the official brand of Tecate with comments like: “@cervezatecate do your thing”, “@cervezatecate we love you uncle Tecate”, “@cervezatecate cake for everyone” and what we wanted so much happened. The Tecate brand responded “If this comment reaches 2,000 likes, we do it.”
In the end, what started as a humorous image ended up becoming a reality; since it was possible to reach the number of likes that were requested in the comment and Tecate complied. Managing to give dad the perfect cake to celebrate her day.
Behind the famous cake publication is Eduardo Granja, better known as “Memelas de Orizaba”, his Instagram account has been characterized by echoing endless jokes on the network, as well as generating, disseminating and replicating satire and mockery images on various social and political issues.
It is clear that personalization is a very effective trend, a similar case is that of a cook who chose to show on the networks how she made her client’s dream come true, making a Fire Chips Cake.
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