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The United States is the first country in the world where February 14 is celebrated and spent.
In the Philippines it is the country where less is spent on Valentine’s Day.
In 2022, 46 percent of Mexicans who celebrated on February 14.
February is undoubtedly considered the month of love and friendship, so just a few days after the start of this month, brands are already beginning to launch their strategies to win over consumers this Valentine’s Day 2023. This is the viral case of a taco shop in Puebla, which shared that it created the bouquet taco and even a heart of tacos to give away on this date.
Marketing and advertising is its main job is to promote a product, service or brand, with the aim of reaching the company’s target audience and encouraging them to buy.
In this sense, specialists point out that on many occasions this type of marketing strategy arises spontaneously on special dates by the consumers themselves, through social networks, demonstrating the impact and power that some brands have, even if they are not very visible with their campaigns.
According to data from a study carried out by picodi.com, he highlighted that the countries that spend the most on Valentine’s Day are United States, followed by Ireland, Thailand and the United Kingdom. While those who spend the least are the lovers of the Philippines and Belarus, India and Colombia.
In Mexico, in 2022, 46 percent of Mexicans who celebrated February 14 and allocated between 900 and 1,500 pesos in gifts or activities for the celebration, according to data from the National Commission for the Protection and Defense of Users of Financial Services (driving).
Taco shop ready for Valentine’s Day 2023
Once again, a taco shop has gone viral on social networks for its ingenuity to attract consumers. This is the case of Viviana’s taco shop, which showed its special bouquet of tacos for Valentine’s Day.
The taco shop, which is a family business, is led by Kony Aguayo, who was the one who showed in a video on TikTok How is the heart taco that many can use to give away this date and thus win the heart of their beloved or beloved.
Let’s remember that the taco is an important dish in Mexico, and a study highlighted that 28.3 percent of Mexicans consider it their favorite dish and it is estimated that the taco industry is an important engine for the national economy, generating more than 80 thousand direct jobs and consuming approximately 22.3 million tons per year.
@user3747676667102 #taqueriaViviana #The original #TacoCorazon#taqueria ♬ original sound – Taquería Viviana
Given this, the taco shop used the importance of this food in the Mexican diet and the date of February 14, so the “bouquet taco”, It consists of 15 al pastor tacos in the shape of a bouquet and wrapped in decorative paper.
While your creative “heart taco”, It is made up of 20 al pastor tacos at a price of 280 pesos and is decorated with red hearts made, the base of which is made up of jicamas and rose petals, a red candle and packaged in a gift box that can add a personalized message. .
Without a doubt, this type of proposal always attracts the attention of diners, and more when they use the media power generated by social networks, going viral for their brand innovation.
It is not the first time that a Mexican food business has gone viral for showing its products with exclusive designs, as an example, it happened on February 6, when a bakery created the Rosca de Reyes, themed around Bad Bunny, Dr. Simi and even Merlina, winning over its users with these strategies.
In conclusion, more and more brands have to be creative to stand out in the great ecosystem of companies that are emerging around them, and thus win over diners and have more sales.
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