Comex – a PPG brand – developed its latest innovation for property care: the TOP Total waterproofing line. According to data from the National Institute of Statistics and Geography (INEGI), humidity and leaks affect 44% of inhabited private homes in Mexico, these waterproofing represent a sustainable and effective solution to reduce the costs associated with this problem.
Sustainable waterproofing technologies not only combat moisture, they also contribute to energy savings. Electricity consumption has experienced a fortnightly increase of 18.8% in 18 cities in the country (with data from INEGI), after the end of the summer energy subsidy. In addition, 45% of Mexican households allocate more than $3,000 pesos to cover the expenses generated by air conditioners and fans.
TOP Total waterproofing works as a thermal insulator, reducing the temperature of the applied surface (roof) from 6 to 10 °C, making interiors cooler, as well as saving electricity and money.
“Meeting the real estate needs of Mexicans and preventing structural problems that could damage both the homes and the economy of our clients is the most important thing for us. This new line of waterproofing represents an innovative and effective solution to protect one of the most important assets of Mexican families, their home, saving energy and, therefore, money.” commented Jorge Israel De Leon Martínez, Product Director at Comex.
On average, it is estimated that the price for maintaining a home can exceed $8,000 pesos. A properly waterproofed roof not only protects against water infiltration, but also reduces the need for repairs and extends the life of the structure.
The TOP Total system allows you to complete the waterproofing job in just 4 hours, with a simple application, which is especially useful during the rainy season, when sudden downpours often interrupt its use. This feature streamlines maintenance processes, avoiding setbacks and unnecessary expenses.
“Like any asset, the risk of not providing timely maintenance is the deterioration and loss of value of the property. Generally, real estate maintains an appreciation over time similar to inflation. At Actinver we consider it important to have a permanent savings base for unforeseen events and short-term goals, which will be a useful tool for maintaining your home. This is how proper financial planning allows you to achieve your goals”, highlighted Francisco López, Director of Asset Management at Actinver. In order to have a savings fund for home care prevention as a financial asset, the expert also recommended allocating 10% of income for this purpose.
These coatings guarantee protection for up to 30 days from flooding, a unique attribute in waterproofing products that are marketed in the country, withstanding direct contact with water for a long time, durability and resistance, optimizing and expanding the maintenance margin of the property and saving on These expenses.
In this way, the benchmark company in paints and coatings reaffirms its commitment to its customers through products that offer innovative solutions for the care and prevention of damage to Mexican properties, positively impacting their personal finances in the short and long term. .
