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Today, being a digital creative has positioned itself, along with being a gamer or soccer player, as one of the most sought-after paid activities by young people.
It is estimated that there are around 200 million active digital creatives worldwide.
Much of the growth in the digital community is due to the presence and influence exerted by digital creatives.
At present, the internet has become the leading technology within the new normality, this is greatly encouraged by the growing number of tasks that can be carried out remotely and the virality that certain content can achieve, this encouraged by the content creators, that is why we now present some keys about influencer marketing that you should know.
Data provided by Linktree, warn that there are currently just over 200 million active content creators worldwide, a figure that could increase significantly in the following months, since today, being an influencer, has been placed along with being a gamer, doctor or soccer player, as one of the main paid activities thought of by young people.
Influencer marketing keys to consider
It is worth mentioning that one of the main reasons why some content creators have achieved great success is due to the relationships achieved with various brands, since these creatives can directly influence the decision-making of those who follow them. Therefore, through alliances, all kinds of goods and services can be promoted.
“Today having an influencer as a partner goes beyond likes and reach, it carries with it the reputation and credibility of the brand. That is why it is important to professionalize this marketing tool in order to evolve and have better results, especially since we will face more specialized and professionalized influencers”, highlights Andrea Cortés, director of Digital Influence at LLYC Mexico.
Hello long-term and cross-platform relationships: The market has forced content creators to have a presence on more than one platform, since the average active user interacts on 4-6 platforms a day, seeking to fulfill different objectives. This way you can connect in an entertaining way on TikTok and show a product in an aesthetic way on Instagram.
Greater emphasis on Diversity and representation: Today, both influencers and consumers scrutinize brand messaging and campaigns to make sure everyone is represented. Going forward, it will be even more important for brands to shift their corporate cultures to focus on inclusion and remove any trace of marginalization.
Getting First party data will be crucial: As the web goes cookieless, brands will look for ways to learn and obtain information from their consumers. That is why they must include in the collaboration agreements the power to access data on the performance of their campaigns beyond the audience and interactions. Opening a space for creators to value this information when negotiating.
Brands and influencers Co-creating products: It is increasingly common to launch products or collections together. These types of collaborations greatly favor the narrative to show the real connection between the brand or product and the content creator. Of course, it also means higher sales numbers for brands as the influencer’s audience converts to a special edition feeling.
Livestream shopping growth: We have seen that it is increasingly common for influencers to include the reference number or link to their Amazon store so that their followers can buy the products. This will also evolve as this key offers a raw view of an influencer who has an audience that trusts them. Compared to product videos where followers don’t actually know what’s real and what’s not.
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