A study has delved into the effects that the relationship has with friendships built on Facebook, warning that the type of friends you have on the platform will determine social mobility.
The relationship that is built between users follows various arguments, through which we seem to understand the impact that these platforms have. For example, a Estimate of GWI Y data report suggests that after doing an investigation at the international level, the main reason voted by the 47 percent of the internet users consulted was to maintain communication with family and friends. A 36 percent He assured that he did it for leisure and a 35 percent to read news.
Given these habits, it is important to measure how these circumstances are used in social media marketing. For example, there is a study that reveals the benefits, in which marketers agree, of making use of social networks as a commercial strategy.
according to signature Social Media Examinerin a study driven up 2021the majority of the respondents, that is, a 88 percent voted because they are looking for increased brand exposure.
The 79 percent said that to increase traffic and a 69 percent what to generate leads. All these conditions have led to specific investments. In influencermarketing, for example, we have the expectation of investment of up to 13.8 billion dollars, according to a projection of Influencer Marketing Hub.
Within this area a key concept was noticed and it is the audacious growth that was registered between n and 2021, happening in this period of $1.7 billion registered in 2016 a $13.8bn in 2021.
fertile scene
The fertile scenario that social networks represent not only reflects positive numbers in the reasons why these platforms are used and even the industry that has been consolidated as social media marketing, this bonanza has been reflected in the relationship that is built in platforms like Facebook and the influence they have on your social mobility.
According to research projected by Natureafter reviewing 72 million profileswhich add up to 84 percent of Americans among 25 Y 44 yearsfriendship affects the social mobility they can access.
Raj Chetty was behind the research and described the positive potential of friendships as economic connections, which are explained in the Atlas of Social Capital.
The challenge in social networks has been based on a key principle and that is to interact with the consumer and achieve a crucial point in this relationship, actions that really interest this audience and capitalize on business, trends and accounts to follow.
A case that we cannot forget in this regard, of how social mobility has occurred in social networks occurs not only with the friendships that are built on platforms such as Facebookalso occurs with entrepreneurship in the creation of content on sites such as Only Fans.
Karely Ruiz is a case of how entrepreneurship on these platforms is not exclusive to US markets, but also to Mexico.
“I already have two years in onlyfans. It is like Instagram, you upload photos and people pay a subscription per month. I charge 16 dollars, although the most expensive that is charged is 32 or 35 dollars. I charged 30, but many people do think about whether or not to pay 30 dollars. Right now I charge less, but I have more people”, explained at the time.
This case is one of many that show the impact of social networks not only in a contact by Facebookalso in a content published in onlyfans.
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