From my point of view, this practice has implications in terms of trust and reputation; and we need to consider that this business strategy involves both the perception of consumers and that of the stakeholderslocal governments and the community in general.
The essential role of strategic communication in companies
Let’s think, for example, of a company that moves certain operations to another country. This can generate negative comments, since the country of origin will be affected by the loss of jobs, a decrease in tax collection, a negative impact on local suppliers, social destabilization of local communities, and even damage to the local and national economy. .
This situation, which could become a possible threat to your good image, can be transformed into an opportunity, communicating that the decision will allow you to be a more competitive company, thanks to a shorter supply chain, reduced expenses, fiscal stimuli. granted by governments, the commercial benefits of the T-MEC, and the better labor and production costs; which in the long run will allow it to continue growing, improve working conditions and the price of products.
While it may seem like a minor issue, maintaining strategic communication with target audiences and managing a strong business reputation – what you do, what you say, and what others are saying about the organization – has a significant impact on profitability and success. of companies in the long term.
As companies choose to relocate, they need to recognize the importance of strategic communication to establish strong relationships with business partners, customers, and local communities.
To understand the role of proactive and effective communication, as well as The value of a well-articulated public relations strategy I would like to highlight some fundamental aspects that, in terms of public perception, I believe can influence the success of investments in nearshoring.
Educate target audiences
It is highly recommended that companies seeking to benefit from nearshoring Communicate your reasons and benefits clearly and convincingly. Strategic communication can help demystify the process and present it as a key decision that benefits all parties involved.
Build trust
I believe that, if a company maintains open and transparent communication about its operations, nearshoringcan build trust in your stakeholders. For example, by communicating how they are improving working conditions, ethical practices, investing in local communities, developing shorter supply chains, and access to talent and technology, companies can build a positive image.
Establish a commitment to the community
Often, companies that practice nearshoring They operate in communities that are not familiar with them. It is important for the organization to become part of the community, and what better way to do so than by establishing strong relationships and supporting local initiatives that benefit residents. With this type of PR efforts, I am sure that any company can be seen as a valuable partner and not as an exploiter of resources.