Alliances between large companies are becoming more frequent. In particular, agreements are taking place between companies in traditional industries, such as automobiles, and technology, such as smartphone manufacturers.
The latest development in this line is a potential deal between Volkswagen-owned sports car maker Porsche with the world’s most valuable company, Apple.
He said Oliver BlumeCEO of Porsche, discussed “common projects” with the iPhone manufacturer.
Likewise, he announced that they have not yet advanced enough in the meetings to announce a decision.
Is Porsche returning to Formula 1?
In parallel, Porsche is also analyzing being part of Formula One. In this case, the idea is more than a project, but there is no decision made either, Blume said in an online conference in which he presented the annual results of the car manufacturer. German.
The news had been previously advanced by the German media Frankfurter Allgemeine Zeitung, which in early 2022 published that Volkswagen was deciding whether its two luxury brands, Audi and Porsche, were going to join F1 in the future.
The Porsche brand was part of F1 in three championships. At the beginning, manufacturing chassis and engines for its own official team and then as an engine supplier.
In its latest fiscal year earnings presentation, Porsche reinforced its position as one of the most profitable automakers on the planet.
The Stuttgart-based company achieved the highest figures in its history in 2021, both in revenue from unit sales and in operating profit.
In detail: Porsche sold 301,900 cars in all its markets and for the first time exceeded 300 thousand.
The most sold Porsche model in the world was the Macan, with more than 88 thousand units.
The second best-selling brand car was the Cayenne (83 thousand).
The sale of the Taycan, meanwhile, multiplied by 2 in relation to the previous year (41 thousand).
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