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It is estimated that on average companies invest 10 percent of their profits in advertising strategies.
The Storyline seeks to directly and organically impact the emotions of potential consumers.
At present, achieving the appropriate positioning has become more complicated due to the competitiveness offered by the new digital reality.
At present, the way in which advertising and marketing develops has been transformed, since the new digital era has brought about new aspects of communication, placing social networks and digital platforms as the great trends; However, achieving the desired positioning is not always completely easy, so you must know various strategies such as the Storyline, and its impact within a good brand strategy.
At present it is estimated that on average companies invest at least 10 percent of their sales in advertising and marketing expenses, which is why various strategies must be considered, which allow a direct impact on potential consumers, in order to Hence the importance of having a representative aspect that differentiates from the competition, this through a good brand image.
Storyline and its impact within a good brand strategy
To begin, it should be noted that advertising storytelling can be defined as the art of transmitting a message by telling the story of the brand or of a third party, that is, it is about transmitting the values of the brand through a strategy studied, that allows to connect with the audience emotionally, this in order to impregnate the benefits of a certain product or service.
That is why storytelling can be considered as a form of content marketing, which is based on telling stories; however, for these to be effective they must meet certain parameters, such as:
- Represent and reflect the values of the brand in a clear and concise manner.
- Generate an impact within the emotions of the spectators.
- Differentiate between the emotional impact in an organic way and the need to publish some good or service.
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