Creating a database is important for any business. This allows us to know who is interested in the products and services we offer and allows us to keep them interested and of course turn them into customers. But to form a database, we need leads, and today you will learn how to create a lead capture funnel.
There are many people or agencies focused on the sales funnel and it is important, although we cannot skip the first step, which is to capture the leads to whom we will make the sale later. I am going to show you the step-by-step so that you can create a funnel to attract leads that does convert.
What is a lead capture funnel?
I love putting everything into practice, but I must first teach you a bit of theory so that you better understand how this works. So let’s start at the beginning and move on, just like funnels.
What is a lead?
A lead is a visitor to a web page who at some point gives us their data within a form, usually in exchange for some resource or benefit. In this way, he is no longer a simple anonymous visitor and becomes a kind of contact that we can follow up on.
What is lead capture?
They are all the actions and processes that we carry out to obtain leads and expand our database. Within the capture of leads, we can change the methods and adjust them to the needs of our company, but I want to give you some advice on what I consider essential.
- Email is the main data since we will follow up by this means.
- If your business has different targets, give the option to select their preferences. For example, in my case, I have two questions that help me mark tags on leads:
– The profile: marketer, business owner, employee, entrepreneur, info-producer, student, etc.
– Area you want to deepen: online advertising, sales, digital business or social networks.
- Notify users that they will receive notifications from our company and that they must first accept the company’s privacy policy since otherwise, it would be illegal to follow up.
Capture methods – Lead magnets
To get users to fill out a form, we must offer something in return. A person wouldn’t give us their email and other details just for the sake of it. We must make it clear what they will achieve, in this way they will be attracted. I will share some options with you.
- Downloadable resources (templates, guides, checklist).
- E-books.
- Workshops
- Training.
- Free courses.
- Newsletter.
- Discount coupons or offers.
- An advisory.
There are many recruitment methods that we can use, you just have to choose one that suits both your brand and the needs of your customers.
Resources needed to create your funnel
We are almost there step by step, but first, you must know what resources you will need to create your lead capture funnel. Of course, you must have at least a social network, an automated email system, a strategy, a goal, and so on. But I will present you with three resources that are indispensable.
1. Landing page
A landing page is where your users arrive on the web. Whether you are redirected from a post on social networks, a link in a profile or your blog. This must be super attractive and must attract the attention of the user so that nothing in the world escapes us.
Tips for a good landing page:
- The content must be accurate.
- The design should be clean and as minimalist as possible.
- Add a video or visual content.
- Apply copywriting.
- Show the benefits of getting the content you offer.
2. Form
This is where users will leave their data and then receive the content you have offered, so place it in a visible place and add a Call To Action that invites them to leave their data. Do not miss the opportunity to convert your user into a lead.
Some tips for your form:
- Put it in a place where users don’t have to scroll to see it.
- If you can, use an eye-catching color.
- Do not ask for more data, only what is necessary.
- Make the questions clear.
3. Thank you page
On this page, you inform the new lead that the content will arrive in their email. Of course, you should be grateful for becoming a lead and, if you wish, you can again mention some benefit of joining your community.
One piece of advice I can give you is that if you want to increase traffic to your blog, put a link that redirects them to an article related to what they just got.
Step by step to create a lead capture funnel
Now, we are going with the steps that you must follow and those that your lead capture funnel must take.
Step 1: define your buyer persona
If you don’t know who you want to attract, you won’t be able to attract anyone. So as in any good strategy, we must know who it is aimed at. Segmentation is key and will help us convert as many leads as possible.
Step 2: select the lead magnet you will use
Among the options that I gave you previously or any that you can think of. After having your audience well defined, you will know what they need and how you can offer it. If through a template, which is easier to develop or a live workshop that takes more preparation.
What you should keep in mind is that even if it is attractive and free content, you cannot offer mediocre content, it must be of quality and offer a solution or help to whoever downloads it.
Step 4: attraction
Here you will start your lead capture funnel. Attract users and bring them to your landing page. You can do it by methods.
- Social media post: with organic content, give a brief agitation to the problem and then lead them to the solution through a link in the post or in your profile.
- Ads: advertising on social networks. This is a good option, since you can segment even more and reach the desired audience.
- Blog post: write an article related to the lead magnet and attach it with a download Call To Action.
Step 5: landing page – form
Here you have half of the funnel completed. You caught the attention of your audience so don’t lose it. Follow the tips to create a landing page and a form that I leave you earlier.
Step 6: thank you page
Don’t forget to thank, this is essential to start creating that good relationship with your leads and making them feel important to the brand.
Step 7: download email
Make it personalized and thank you again. This will delight users and they will continue to download your resources as you attract them with all the valuable content you offer.