- Stellantis is preparing to launch its first affordable electric car, the Citroën e-C3, in October 2023.
- Stellantis’ new strategy focuses on offering affordable electric vehicles to democratize electric mobility and attract a broader audience.
- The European market is one of the main drivers of EV growth, with a 15% increase in sales in 2022 and a projected 25.9 million EV purchases by 2028.
The launches of new models of electric cars (EV) are permanent this 2023. It is that the American, European and Chinese brands seek to position themselves better than the rest in the race for consumers of these new products.
This race, by the way, is just beginning.
In this competition to reach the masses of EV buyers before the rest is Stellantis, the recent company formed from the merger of the French PSA with the Italian-American FCA, which this Friday, June 16, announced that in October it will present its first affordable electric car made in Europe.
He also said that the The intention is for it to be on sale at the beginning of 2024.
It is expected that the new model, a Citroën e-C3, can be reserved from the end of 2023 and that deliveries will materialize a few months later, according to information from CNBC.
In this scenario, as might be expected, Stellantis shares rose more than 1.9 percent in premarket on Wall Street.
Stellantis is the world’s third-largest automaker by revenue, behind only Volkswagen and Toyota.
The objective of the launch of the new Citroën e-C3 of Stellantis is to compete with the Chinese car manufacturers, who dominate the market share with their cheap models.
Stellantis will arrive with his Citroën e-C3
The new Citroën e-C3 will have a range of 325 kilometers and a fast charging capacity of just 56 minutes, the brand explained.
According to the company product of the merger of FCA and PSA, The idea is to add 9 new battery electric cars to its range in 2023.
The firm aims to have a total of 46 Ev on the market by the end of 2024, the company said in a press release published in May.
Only Citroën is preparing to electrify its entire range by the end of 2024.
One important fact: Stellantis electric car sales grew 22 percent year-over-year in the first three months of 2023.
Other Stellantos brands planning to launch electric cars are Peugeot, Opel, Fiat and Jeep.
Stellantis’ strategy focuses on offering affordable electric vehicles to appeal to a broader audience. The company seeks to “democratize” electric mobility and make EVs accessible to all consumers (in that market it feels comfortable, the CEO once said.
The Stellantis threat is almost exclusively Chinese. Companies like NIO, Xpeng and BYD have gained ground in Europe and are seen as the main competitors.
While Chinese brands have managed to stand out for their advanced technology and attractive designs, the key is low price.
The European market is one of the key markets for electric vehicles: it is the second largest after China.
Electric vehicle sales in Europe saw strong growth in 2022, increasing more than 15 percent compared to the previous year, according to the region’s energy regulators.
EV purchases are estimated to increase to 25.9 million by the year 2028, driven by a combination of government incentives, stricter regulations and increased environmental awareness among consumers.
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