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A study titled “Brandz – Top 100 most valuable global brands 2021” realizes the brand value of starbucks in the fast food market retail.
Segmanta discovered the main reasons why consumers go to the market for fast food.
The fast food retail has left the simple for the extraordinary in experiences and services, which today are committed to innovation that takes by surprise characteristic elements of what we could call luxury turned into drinks and unique experiences to which it has added starbuckswith a store in the Empire State.
Within this category we have already seen interesting bets on retailof luxury brands entering the sale of beverages such as coffee, chocolates, teas and high-cost foods, taking advantage of their points of sale or migrating to segments that do not disappoint, on the contrary, determine how important the capacity of the market has become. work in premium segments.
Given these guidelines, activities have been defined that attract attention in the market, considering how important innovation has become in it, which reminds us how important the consumer who demands experiences has become.
With this in mind, total challenges have been defined before the consumer and a very important element has been patented, the ability of a brand to enter new categories. Tiffany and Co. went from selling jewelry and being simply established in a market that is inaccessible to many, to taking advantage of part of its emblematic store in New York, to open a cafeteria that brought together lovers of the brand who had not been able to enter to buy a piece of jewelry, but now if they could drink a coffee with the experience of the famous jewelry house.
The action immediately became public relations for the brand, placing stories of consumers walking through its store as a symbol of the work that its famous brand has today, on the same level as other big brands such as Christian Dior or Ralph Lauren, which also have with cafeteria and restaurant proposals, respectively, which has allowed luxury to dominate the market.
Slow down to fast in retail
What starbucks migrating to a luxury segment with a unique store in the world of the brand with this concept, other brands have evolved their commitment in retail to premium segments as it has Zara.
The famous brand has even created brands like Massimo Dutti Studio, with which it has sought to consolidate proposals for garments made from high-cost, high-quality materials, designs that alternate with the mass of its traditional stores and an experience that seems to be unique for the consumer. This has identified other brands such as Starbucks in a luxury segment where no one expected to see the brand with the branch that will open next Nov. 16 in the Empire State Building, across three stories of the landmark building.
With a size estimated by specialists at more than 10 times the average size of its chain stores, the new brand proposal follows the concept of Starbucks Reserve, where coffee beverages are prepared with specific extraction methods, as well as other well-known beverages. of the chain, in addition to food and cocktails specially prepared on the spot.
Faced with these challenges, actions have been taken that today remind us how important it is to consider the market and adapt to comprehensive activities that enhance the experience offered to the consumer.
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