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As was the case with the tlayudas vendor who starred in the opening of the air terminal for sneaking in and starting her business there.
Viral marketing is one that manages to create interest and potential purchases of a brand or product through messages that spread like a virus, quickly and from person to person.
Social networks have become the best communication window for people in the world. On these platforms it is normal to find various debates, or comments of the digital pulse on various events that are happening, such as This was the case of the inauguration of the Felipe Ángeles International Airport (AIFA), which generated various trends in social networks such as Twitter, such as the sale of tlayudas, to the transformation of the Starbucks logo to Tostarbucks by Internet users.
According to data from Statista, hThere are at least 3,000 million Internet users who regularly use social networks, either to be informed, educated, communicate or recreate.
With these data we can mention the importance and power that social networks have to position a brand before the digital collective. Currently, there is a lot of content that goes viral on social networks and that arises organically, but some of this content can also become the best or worst strategy not sought by a brand.
Let’s remember that viral marketing is one that manages to create interest and potential purchases of a brand or product through messages that spread like a virus, quickly and from person to person.
Internet users change the Starbucks logo to promote AIFA tlayudas
On Monday, March 21, the Felipe Ángeles International Airport was inaugurated, leaving more than one trend, viral video or memes on social networks, as was the case of the tlayudas vendor who starred in the opening of the air terminal for sneaking in and starting her business there.
An Internet user shared on his Twitter account the transformation of the Starbucks logo, which was renamed “Tostarbucks Tlayudas”.
From the AIFA food court pic.twitter.com/42ip5EWHVU
– Poncho Gutiérrez (@PonchoGutz) March 23, 2022
The publication dated March 23 has generated various comments from Internet users, where they make fun of the change.
“A Mexican brand that would take our delicious cuisine everywhere would be great,” reads one of the comments.
As also, others applauded the vendor’s entrepreneurship. “The only redeemable thing about the chairopuerto is the boost to the tlayudas!!!!”, reads another comment.
Before that video that went viral and generated various comments before the digital pulse, The president of Mexico, Andrés Manuel López Obrador, did not rule out in his subsequent speeches opening a business selling “garnachas” in the airport terminal.
“I think they should be in one of the places… And well, even if they don’t like Garnachas and picadas, and tlayudas. In other words, you would like, it is the most nutritious thing there can be, the most nutritious, it is carbohydrates, it is protein, carbohydrates, proteins and vitamins, and nutritionists know this. It is the combination, because it is the corn, the corn is carbohydrate, the bean is protein, and they add sauce and cheese, which is also protein, the sauces. No, really, the fifis…” AMLO highlighted.
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