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In 2020, the value of this market worldwide registered 11.5 billion dollars.
It is expected to have a growth of 94 thousand 800 million dollars by 2028.
In 2020, approximately 533 million people listened to podcasts around the world.
New products and brand collaborations have already been announced this year all over the world, with the sole purpose of appealing much more to consumers around the world. One of these is Spotify, which joined forces with OLA Media, to now distribute podcast titles in UBER and DiDi cars in Mexico.
Streaming platforms and social networks have become the sites that people consume the most globally and the use of these sites came to entertain us and provide us with many services.
Given this, Spotify is the world leader in this segment, since it has registered 406 million monthly active users since 2022, of which 236 million are MAUs of the app with ads.
Likewise, the various formats that can be found on these platforms are very broad, such as a wide variety of podcasts that are listened to daily by many people around the world.
The podcast format is not new, and refers to an audio piece with a defined periodicity and vocation of continuity that can be downloaded on the Internet. According to data from Grand View Research, the value of this market worldwide was around eleven thousand 500 million US dollars at the end of 2020. It is expected to grow in the coming years to exceed 94 thousand 800 billion dollars in 2028.
Likewise, the macro survey carried out exclusively by the Statista Global Consumer Survey, highlights that Sweden ranks first in terms of podcast consumption, with 47 percent of respondents stating that they have listened to at least one podcast in the last 12 months. In addition to this country, only Brazil and Ireland have more than 40 percent of participants who are fans of this format.
Spotify and its union with OLA Media
This Wednesday, the Stockholm company announced its agreement with OLA Media, the largest in-ride digital entertainment and advertising platform in Mexico, to distribute some of its original and exclusive programs on the network of screens on board Ubers. and DiDis.
They announced in a press release that the objective of this collaboration is to reinforce this format as a new form of entertainment during trips and to bring users closer to the world of podcasts, a format that will continue to grow this new year.
They also stressed that the agreement will last 12 months and is expected to reach more than 23 million users.
So this collaboration will initially run in three different cities: Mexico City, Monterrey and Guadalajara, where UBER and DiDi users will be able to watch and listen to Spotify’s original and exclusive programs through a user interface very similar to the one application they already know.
“We are very happy to partner with OLA Media to expand the reach of our original and exclusive titles in Mexico. This is a great opportunity to bring our content to millions of people on the go and showcase the power of podcasting,” said Diego Guerrero, Content Partnerships Lead, LATAM at Spotify.
Currently, there are many brands that are creating content with the podcast format, such as DiDi, which launched the DiDi Podcast in January with which it will provide content that will allow drivers to know in depth all the benefits, advantages, opportunities, and functions of DiDi Driver.
With this, it can be seen that content creation continues to win for brands, since this is the way companies reach their users around the world.
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