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It is a function that, at the moment, is on trial, but everything indicates that it will be implemented definitively soon.
For a few months, Spotify received accusations of spreading false information about Covid-19.
Not long ago, Spotify had been accused of promoting false information about Covid-19 in several of its contents; today, the platform seems to have already solved it.
If we talk about music platforms, Spotify It is, without a doubt, the leader in the market, converted into one of the key strategies in the music industry, given its massive reach, which, as if that were not enough, continues to increase.
According to data from Statistical, Starting in 2013, the Stockholm platform has been increasing the number of its subscribers. In that year, it reached the figure of 30 million subscribers and eight years later, by June 2021, the number rose to 365 million monthly active users and 165 million Premium users.
These numbers, in principle, speak of the enormous popularity that Spotify has been achieving since its foundation, in April 2006.
In this context, it must be said that AppleMusic It occupies the second position in terms of popularity, since, at present, the platform has more than 65 million subscribers worldwide, who enjoy a catalog of more than 90 million songs.
However, just a few months ago Spotify was at the center of controversies after being accused of allowing false information (fake news) about Covid-19, the pandemic and, of course, the vaccination process to be provided in its contents.
Specifically, these accusations arose after the Canadian singer Neil Young will announce the intention to remove his music from the platform because, through Joe Rogan’s podcast, false data about Covid-19 was being spread.
Spotify gives in to pressure from the White House
Those remarks even reached the White House.where they called on the platform to be “more responsible and vigilant” about the coronavirus data that is shared in its content.
In response, those in Stockholm, Sweden, reported that they would consider the idea of implementing a notice on all content that deals with or talk about Covid-19, although, according to a White House spokesperson, Jen Psaki, that measure it was still “insufficient”.
“The notice (which is going to include Spotify) is a positive step, but we want all platforms to continue to do more to expose misinformation and the manipulation of information, while promoting accurate information,” Psaki said at a press conference. .
Now, months later, Spotify has begun to give in and, finally, its content already has a banner inviting users to “read more about Covid-19.”
It is worth mentioning that this is a feature that is currently on trial and not available in all countriesbut as time progresses, this will be rolled out to your global users.
Some of the publications that have this banner belong to the podcasts of BBC News, Cadena Ser and CNN in Spanishamong others.
Although it is true that it is an important measure, it is not yet known if it is just a way to “calm the waters” at a time when the platform is in the spotlight or if it will be introduced definitively.