The books that help you create good content are works that have the tools to be able to write texts with which you will conquer the consumer, without failing in any of the deliveries that you carry out.
Joe Pulizzi was in charge of preparing a work where he guarantees to teach you how to develop valuable content, add an audience around that content, create a product for the audience.
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Ann Handley at Everybody Writes tells you how to attract and retain customers with the help of communication in a content-driven world. “If you have a website, you are a publisher. If you’re in social media, you’re in marketing. And that means we all rely on our words to get our marketing messages across. We are all writers,” she explains.
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Peng Joon says that many marketers today understand the importance of content creation, but are always wondering what should I post on Facebook or Instagram today? “Now you can eliminate all the guesswork with the content multiplier formula,” he promises in his piece.
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Joe Pulizzi’s work is a very clear text that establishes what your content niche should be to attract and retain customers