When it comes to starting to look for purchase options, the ideal in these times is to go directly to Google search engines, an infallible method, although it is not the only one.
Many times, although these engines work very well and can give us great results, what we are looking for or what we are looking for is a closer reference, being friends who can offer us better advice on where to do our shopping.
In today’s graph, precisely, we talk about those sources that inspire us to make our purchases, taking as a reference the Statista Global Consumer Survey.
As the graph posted above points out, search engines like Google are the most used by users. 42 percent said that is where they find new sources of inspiration for their purchases.
In second place are friends and / or acquaintances, with 40 percent. Social networks are located in the third position with 37 percent.
On the other hand, apps and video websites, at 34 percent, are also a great source of inspiration.
According to this survey, the least used method is customer ratings, since these can be false or, failing that, paid, which creates an environment of mistrust in users.
It is striking that the physical store, in times when eCommerce and / or online shopping are the new trend, continues to be one of the most important resources for consumers.
The graph shows us that 34 percent still see in the physical store a good option to find that source of inspiration to make their purchases. In that sense, in the post-pandemic era, it will be interesting to know how stores connect with customers.
What is clear, despite the impetus of consumers to continue visiting the physical store, is that the internet is becoming increasingly consolidated.