Sorare announces an agreement with Lega Serie A, the Italian soccer league association. For the deal now, fans, collectors and gamers around the world will be able to purchase, trade and play with digital cards from this division of football from Italy, whose players will be available as digital cards in the Sorare game starting in the 2022-23 season.
“At Lega Serie A, we are always looking for opportunities to use emerging technologies, improve the fan experience and help our clubs better engage with international audiences.”, commented Luigi De Siervo, CEO of Lega Serie A.
De Siervo also spoke that this is an association with great potential “and we are ready to launch the first collections for the 2022-23 season“
The Lega Serie A is the 12th soccer league to partner with Sorare, after the Spanish LaLiga, the German Bundesliga and the North American Major League Soccer, among other. Earlier this year, Sorare also announced its first deal related to another sport, in this case with Major League Baseball, and has recently introduced Serena Williams as advisor to the board and French international footballer Kylian Mbappé as ambassador and social impact partner.
“This deal marks a new milestone in our journey to become the next giant in sports entertainment. Lega Serie A is a global football powerhouse and is home to many of the most famous and iconic teams in the history of the sport. It is also where some of the most passionate and enthusiastic football fans come together.“, explained Nicolas Julia, CEO and co-founder of Sorare.
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