To celebrate 50 years on the island, McDonald’s Australia announced a raffle for a PlayStation 5 Custom DualSense with brand motifs. It is not the first fast food chain to do this type of promotion with console manufacturers, only to the multinational You forgot to check with Sony and, when he found out, the Japanese company canceled the matter.
Unlike other successful promotions between fast food chains and game consoles, as in the case of Taco Bell and Xbox, McDonalds seems to be that used PlayStatioin 5 name and product image without Sony’s consent, so the legal department of the Japanese company stopped this giveaway and the copies that were going to be delivered to various Australian content creators.
The DualSense in question, you can see it below, consists of several personalized brand motifs. So much a hamburger with fries, like the McDonald’s logo on the touchpad and the yellow buttons.
mcdonalds australia is giving these away but put 24 nuggs on them and i’ll just straight up buy it pic.twitter.com/7ftLWHlTEB
– Luke Plunkett (@LukePlunkett) July 30, 2021
After the stoppage of this promotion by Sony, McDonald’s issued a statement in which it communicated the interruption of the celebrations (via Kotaku). “Unfortunately, McDonald’s broadcast week has been postponed and will not continue this Sunday. We cannot confirm a new date for the proposed event at this time. We will have great prizes including McDonald’s 50th Birthday Hoodies and 50 Channel Subscriptions for each streamer to give away. We will be in touch with the new calendar as soon as we have it confirmed.
“Sony PlayStation has not authorized the use of its controller in promotional materials related to the proposed Stream Week event and we apologize for any inconvenience caused. McDonald’s broadcast week has been postponed and Sony PlayStation controllers will not be included in the drawing. “
The truth is that it is not one of the ugliest custom controls we’ve seen in recent years, but these bears usually happen when registered products are used without consent Of the brand. Similarly, Sony is very jealous of its new console, to the point of blocking the sale of the first custom PS5 cases that were put on sale.