Through his Twitter account, Juan Pablo Fernández, son of sports journalist José Ramón Fernández, launched a “millionaire idea” to Sabritas, but he did not have the “cunning” of a Facebook entrepreneur.
There is no doubt that times have changed thanks to the boom in social networks and their multiple functions, going from being a space to “chat” to becoming an important content and dissemination platform that is very important for brands.
In addition, we must take into account that we live in an era where consumers are looking for more personal experiences with brands and, in this sense, social networks are the link to carry out direct and effective communication.
To mention an example, today, any user who has an attractive idea can contact the brand through their social networks and thereby develop a brand-consumer bond that goes beyond the store-customer relationship.
Yesterday, on Twitter, a case occurred that can better exemplify this idea, since the host and comedian Juan Pablo Fernández, son of sports journalist José Ramón Fernández, shared his “million dollar idea” with Sabritas.
What does it consist of? The driver proposed to Sabritas to put on sale the powder that the “unknown” Doritos and the “red” Ruffles carry “to season fruits, vegetables, frost clamatos or micheladas.”
I’m going to give you a millionaire idea and I’m not going to charge you @Sabritas potatoes put up for sale the powder that they throw at the @Doritos_Mx unknown and the red Rufles, to season fruits, vegetables, frost clamatos or micheladas and PUM.
No problem ?.– Juan Pablo Fernández (@JuanPabloFdz) January 24, 2022
The idea, from the outset, did not go down well with Doritos, who responded to the aforementioned tweet “it seems like it, friends”, in addition to the fact that other users supported the initiative of the son of “Joserra”.
However, the one who ended up most surprised was Juan Pablo Fernández himself thanks to the response of a tweeter, who assured him that those “Sazonadores de Sabritas” already exist and are sold on Facebook.
Of course, according to what the user himself mentioned, they are “pirate brands”, although they are sold with the labels of Sabritas, Doritos, Ruffles, Rancheritos and even Barcel Chips.
These products are actually sold through Facebook Marketplace and, according to the publication, they are sold in the state of Guanajuato at a price of 65 pesos.
https://t.co/PVsLz0nXMU pic.twitter.com/kJmrXxrPEm
– Luigi Ponce (@luis_elGOYO) January 24, 2022
It is clear that the inventiveness of “entrepreneurs” has no limits and, in fact, is often successful, especially when it comes to products that no one would think are on the market.
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