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Walmart is one of the leading supermarket chains in Mexico, where it has an important range of products such as freshly made bakery.
The sale of pan de muerto and advancing its commercialization is part of the strategy that various stores have standardized.
Taking advantage of seasonality has become a unique opportunity for brands.
The sommelier Gina estrada questioned Walmart de México for starting the sale of bread Of death in the middle of August, because it is a bread that commemorates November 1 and 2.
Advancing the commercialization of pan de muerto is an increasingly standardized strategy among stores, where they advance the sale of products that are seasonal.
Profiting with seasonality is an increasingly practiced movement especially in the Mexican market, where there are various dates that become perfect pretexts for sales of all kinds of options such as products, services and experiences.
The criticism of a sommelier
Is seriously? With that simple message, a food and beverage specialist regretted that stores like Walmart de México have started selling pan de muerto in the middle of August.
Gina Estrada is a well-known sommelier and on social networks she has become known with all kinds of advice on how to pair drinks with food, only that in her last review, the Sommelier has regretted that the sale of pan de muerto has already begun in Mexico.
“Does Walmart de México make us end the year in August? The loaves of the dead are just for the season in late October, early November and not in August! And boy do they fascinate me! Anyway, for them the season arrived 3 months earlier ”, lamented the specialist.
Is seriously? On @WalmartMexico make us end the year in August? The panes de muerto are for the season at the end of October at the beginning of November and not in August! And boy do they fascinate me! Anyway, for them # or the season arrived 3 months before 🎃 pic.twitter.com/sMKtQlDX10
– Gina Estrada (@ginasommelier) August 28, 2021
This criticism is one of many that have been made on social networks, where it has been regretted that it profits from the seasonality of products that above all have a cultural meaning in the Mexican, so it is important to see that the Mexican consumer has more and more an opinion on how convenient it is to advance the sale of these products.
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