In 2021, at least 56 percent of the world’s population claimed to have at least one pet.
89% of consumers want more brands with animal care products.
In 2021, Latin America was the region with the highest number of pet owners.
In the world, brands have adapted to new consumer trends, such as pet friendly. That is why it is increasingly normal to find cafes, restaurants, public spaces, shopping malls, hotels and even airports, where pets are welcome, as is the case with the Istanbul airport, which has toilets for dogs and cats.
Given this, such is the importance that animals currently have, that the marketing industry has created a term that is pet marketingand that deals with those strategies that are intended for pet owners.
Specialists detail that brands from different industries rely on pet marketing to strengthen their purpose, reputation or employer branding. This is reflected in the data reflected in a study of booking.comwhich showed that there is a significant number of consumers who make purchasing decisions around this initiative.
The research details that 51 percent of Brazilians choose, from a group of Latin American countries studied, tourist destinations that arepet-friendly”; while in Mexico they are 46 percent, Colombia 45 percent and Argentina 39 percent.
Istanbul Airport Cat and Dog Toilets
As if it were from another planet, a video published on the social network Twitter by the journalist and host Maria Celeste Arrarás surprised Internet users by sharing a small tour of the toilets for dogs and cats located at the Istanbul airport.
Until a while ago it was almost impossible to imagine that you could travel by plane with pets without major inconveniences, but now there are many airlines that allow it.
That is why in the recording of the Puerto Rican journalist you can see what the toilets for furry travelers look like at said airport, which contain various litter boxes for cats and a small planter for dogs to relieve themselves.
Likewise, in the space, pet owners could give them water and croquettes, saving these people from leaving the airport so that the furry ones relieve themselves.
The recording of the social communicator has generated many interactions from people who comment congratulating the country for such a beautiful initiative for animals.
“And what cleanliness! I wish that way of seeing our best friends would be generalized, ”says one of the comments.
“This is how all airports and shopping centers should be,” says another Internet user.
“They count, they are part of the family and my respects to those who encourage this idea to become a reality. In Istanbul they love and take care of their furry ones as a member of their family”, says another Internet user.
This airport is not the only one that has joined this initiative, since it also reaches 387 international air terminals of said country such as: John F. Kennedy, from New York, Dulles, in the outskirts of Washington DC, O’Hare, from Chicago and Seattle in Tacoma.
And it is so, that now people who travel with their furry ones, will be able to find the pleasant news that in many international airports there are toilets for pets, which without a doubt, is one more step to make things easier for pet owners. .
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