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MEXICO
Snapchat teaches CPR with Augmented Reality. World Restart a Heart Day is an annual initiative held on October 16 to raise awareness and educate more people about the importance of cardiopulmonary resuscitation (CPR) and automated external defibrillators (AEDs). It is important to highlight this date because data from the International Liaison Committee on Resuscitation reveal that 7 out of 10 cardiac arrests occur in front of bystanders or other bystanders. However, less than 20% manage to provide first aid. This year, Snapchat partnered with the International Federation of Red Cross and Red Crescent Societies (IFCR) and with social technology developer agency GoSpooky to create a new interactive Augmented Reality experience to raise awareness about the importance of learning cardiopulmonary resuscitation (CPR) in the event of an emergency. Snapchat Glasses are Augmented Reality experiences that change your appearance and enhance the world around you through 3D animations, objects, transformations, characters, and more. It is very easy and fun to learn with this technology from your cell phone in the Snapchat app! This interactive experience with Augmented Reality guides you with the device’s camera through a real example in which you can walk among people who perform cardiopulmonary resuscitation techniques. It also invites you to answer quizzes and participate in interactive exercises. For example, to understand at what rate to perform chest compressions. At the end, the Lens invites you to learn more and take a first aid course in real life. It also allows you to restart the activity to take the practice again as many times as necessary. The Mexican Society of Cardiology It is estimated that between 150,000 and 250,000 sudden cardiac arrests occur in the country each year. Almost 95% of them die within minutes if cardiopulmonary resuscitation maneuvers and the use of automated external defibrillators are not applied. The new interactive tool is free and available worldwide from the Snapchat app. It allows the whole family to learn in a much more visual and understandable way about basic first aid principles than simply reading about it. This is possible thanks to the union between the educational power of Augmented Reality technology in Snapchat, the experience of the Global First Aid Reference Center of the IFRC and the scope of the app. Snapchat adds a community of 15 million people in Mexico and 347 worldwide.
PUERTO RICO
Bitfinex tokens expand. Next-generation digital token trading platform announced it will list SpookySwap (BOO), Hector Network (HEC) and Retreeb (TREEB), giving clients access to core tokens from the Fantom ecosystem, an open source smart contract platform and high performance for digital assets and decentralized applications (dApps). SpookySwap is a decentralized exchange (DEX) that uses an automated market making (AMM) protocol. As the first native Fantom AMM and DEX, SpookySwap allows customers to swap tokens with no deposit or withdrawal fees. The use of SpookySwap does not require registration, customer information or data collection. When customers provide liquidity, they can collect a portion of the exchange fee and receive BOO, SpookySwap’s governance token. HEC is the native utility token of the Hector Network, a decentralized protocol that is also the official partner of the Bundesliga soccer team, Borussia Dortmund. The Hector Network is an ecosystem of blockchain products that includes the Hector Institute, a lending platform that allows customers to use their Hector-compatible tokens to receive loans, the stablecoin TOR, which is the network’s decentralized stablecoin, and the Hector DEX, the decentralized network exchange that allows customers to exchange tokens. Retreeb is a decentralized point of sale app that claims to channel a third of network fees towards funding social and solidarity projects. Through Retreeb, customers can complete transactions and 33% of the network fee of each transaction will go to a social and solidarity project that the customers themselves choose through the application. “We are delighted to welcome SpookySwap, Hector Network and Retreeb, who play an important role in the thriving Fantom ecosystem. The addition of these digital tokens adds to the growing diversity of tokens available on Bitfinex, and gives our clients more options for their crypto portfolios.” “Bitfinex is a leading digital token platform, and its decision to list Fantom project tokens is a sign of both the incredible success enjoyed by builders on Fantom and the maturity of the projects in our ecosystem,” said Michael Kong. , CEO of Phantom. “SpookySwap, Hector Network and Retreeb have brought ambition, drive and incredible community engagement to Fantom. Seeing them succeed validates the work we’re doing to support the developer community and build a platform that helps projects thrive. We look forward to their continued success,” said Paolo Ardoino, CTO of Bitfinex. Fantom is among the largest decentralized finance (DeFi) ecosystems with $500 million total value locked (TVL) and more than 250 projects on its blockchain. HEC, TREEB and BOO will be available to trade against US Dollar (USD) and Tether (USDt) tokens. in this league customers can access Fantom tokens on Bitfinex.
PERU
Colloky expansion grows. With nearly 80 square meters, October is the month in which Colloky completes 13 own stores in five Peruvian cities, in addition to its only delivery store in the country. The children’s clothing brand has an expansion plan underway that is reflected in a new location in the MegaPlaza shopping center, in the district of Independencia, Lima. By 2023, physical openings of Colloky are expected, while it advances with omnichannel and fast delivery services with physical and virtual channels in the main cities of South America, where the Chilean brand stood out in the market, in 2008, with fashion and style for children from 0 to 12 years old, seeing a growth of at least 12% in its turnover this year, compared to 2021, as well as an increase in its average ticket.
Ray-Ban chooses a strategic area for a ‘full design’ store. A third store was present in the Peruvian Mall Larcomar, with a 94-square-meter design that seeks a visual impact and a unique experience for the customer. The Ray-Ban Stores are already located in Plaza San Miguel and Jockey Plaza since 2018. Ray Ban Together with the store, Larcomar launches its latest design version worldwide, a visual line that seeks to unite the traditional values of the brand and a fresh, modern and up-to-date image, all in the midst of chosen materials and colors that guarantee lighting and a immersive. The American brand of sunglasses and ophthalmic frames announced the arrival of its iconic Aviators and Wayfarer, which have been the best-known models since its foundation in 1937.
SPAIN
IKEA launches marine toys. The famous Swedish brand announced a new collection called BLÅVINGAD, which is inspired by children’s curiosity about marine life and seeks to convey the colors, emotions and life of the ocean. This line includes a toy submarine, stuffed animals and craft accessories for the little ones at home. All children’s favorite animals, water textiles and fishing games focus on two age groups, 3-7 years old and 8 years old and above. Thus, the perfect decoration with IKEA can be a reality through the atmosphere of the ocean through expressive and fun items. “Play is at the heart of Children’s IKEA, and we create products that encourage more play opportunities for both children and families. Through the creative process, we learned how important it was to continue creating a range that supports play but also meets the functional needs of home décor,” says Jorge Omar Santoyo Henaine, Product Design Developer at IKEA. This segmentation is based on the findings of the Children’s Advisory Panel, which revealed that children are increasingly interested in the ocean and the animals that inhabit it. With that in mind, the brand included more sustainable materials, like 100% recycled polyester.