- Snapchat Announces Three Additions to Strengthen Its Influencer Marketing
- With the inclusion of three new executives, Snapchat seeks to have a greater presence in brands
- For Snaptchat it is an important and risky bet, especially in times where influencer marketing is already well positioned
Snapchat announced a series of three strategic moves to work on its influencer marketing, one of the most used trends in recent years.
Influencer marketing is one of the most used in recent years and has had great results, both for brands, social networks and for the influencers themselves.
The arrival of the pandemic represented a great space for influencer marketing to exploit and position itself as one of the main trends and strategies for brands and / or companies.
Throughout these months, since March of last year, we have witnessed how platforms such as TikTok, Instagram, Facebook, YouTube, Twitch, among others, managed to reach a significant number of customers / consumers through strategies focused on the use of these networks and thus take advantage of their presence among the millions of users who connect every day.
Snapchat wants to grow its influencer marketing
Another of the platforms that also had a significant rebound and that, in addition, are redesigning their functions, is Snapchat, one of the most popular among users.
Today, as part of a strategy to position itself in influencer marketing, the social network announced the arrival of three executives with whom it seeks to have a greater presence in brands and, above all, in the universe of digital platforms.
These are three personalities that will undoubtedly help you connect with younger audiences, since the three executives, taking into account the information on their resume, have the necessary experience to position Snapchat.
In this way, the inclusion of Julie Bogaert, Racquel Douglas and Emily McDonnell is confirmed, who will “attack” from various points to attract more influencers.
Julie Bogaert is initially the new Director of Talent Partnerships for Europe, the Middle East and Africa. He previously worked at Facebook, where he oversaw partnerships with UK celebrities such as the Beckhams, DJ Snake, David Guetta, Rosalía, among others.
Then we have Racquel Douglas, who served as director of content productions for LeBron James’ brand “Uninterrupted. Now, with Snapchat, as manager of sports talent associations, his role being to manage partnerships with athletes and sports figures worldwide.
Emily McDonnell will be Director of EMEA Talent Associations and will be responsible for recruiting talent from the Netherlands, Norway and the UK. Previously, he worked with platforms like Bumble and Google.
Will it be able to position itself?
With these new additions, Snapchat is looking to fill with influencer talent and, with it, be one of the ideal platforms for brands.
The idea is to enter a market dominated by TikTok, Instagram, Facebook and other social networks, a site that Snapchat wants to reach and that is why it is announcing the arrival of Julie Bogaert, Racquel Douglas and Emily McDonnell.
Without a doubt, for Snaptchat it is an important and risky bet, especially in times where influencer marketing is already well positioned and has a great presence.
Although each of these personalities has a broad curriculum in terms of influencer marketing, the truth is that it will be difficult for Snapchat to gain ground. We’ll see if it succeeds.
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