- Index hide1 Currently, the digital conversation has allowed companies to find new positioning strategies on a low budget and organically.3 Today there is a base of digital creatives of just over 2 million who dedicate themselves to this work professionally.
Currently, the digital conversation has allowed companies to find new positioning strategies on a low budget and organically.
It is estimated that there are currently just over 50 million active content creators worldwide.
Today there is a base of digital creatives of just over 2 million who dedicate themselves to this work professionally.
At present, social networks have an increasing weight in the behavior of people’s daily lives, this is largely due to the growing pressure generated by Internet users and especially content creators, the latter being the ones who have found a great opportunity for growth both personally and professionally, that is why influencer marketing has become one of the most used tools for digital positioning, and that is why we now show you how to implement this strategy with a low budget .
Today, digital positioning strategies have become increasingly relevant, driven by the growing digital community, which, according to data provided by “We are Social”, represents just over 63 percent of the world population. , which would be almost five billion Internet users, who generate a growing weight within the decision-making of companies, firms and even governments.
That is why, within digital positioning marketing strategies, influencer marketing has grown in importance, since it can be defined as a form of marketing on social networks in which people who have influence over potential buyers are hired. to recommend products or make advertising placements.
This is how influencer marketing is possible on a low budget
Today, being a creator of digital content has become one of the main work trends among the new generations, because together with being a gamer, this commitment to virality can generate great economic benefits, so much so that It is estimated that worldwide, there is a base of digital creators of just over 50 million, of which at least 2 million say they dedicate themselves to this work full-time.
However, it is due to the need to reach new markets that they seek to implement various growth strategies, which can be complicated if you have a limited budget, an aspect for which you must know which are the strategies that best suit you. benefit, such is the case of influencer marketing, which has the possibility of generating virality and organic digital conversation; However, sometimes these alliances can be expensive, so there are various strategies to implement effective influencer marketing with a low budget, as mentioned by Javier Yuste, CEO of 812 Medium:
“It is possible to use quality influencer marketing that generates valuable content for brands even with a low budget, and to achieve this it is necessary to be accompanied by the appropriate tools with a technological base that allow establishing consistent and personalized strategies to offer great results.” Javier Yuste.
That is why Javier Yuste, CEO of 812 Media, points out some strategies to implement influencer marketing on a low budget.
Take advantage of technology platforms: The data services and solutions focused on influencer marketing streamline the search stages in the association process with the brand, this allows to optimize time and money, by taking advantage of the experience of specialists and the data analysis offered by the platforms is possible Finding the right influencer for the brand or product that matches the interests of the campaign and fits the profile of the clients, as well as the budget, which also helps to ensure a higher return on investment in general.
Opt for niches and micro-influencers: Choosing to work with micro-influencers and even nano-influencers is a great option when you’re on a budget, because in the influencer environment fees are often based on the number of followers, however this has no bearing on content quality and engagement. that can be generated.
“From our experience, we have seen that it is possible to achieve great results by working focused on niches accompanied by micro-influencers, because the content they generate is closer and more authentic, as is their interaction because they move within a more specific niche; this facilitates greater dedication and in response there is greater participation from their followers and loyalty is fostered”, says Yuste.
This allows businesses with a small budget to work hand in hand with the influencer that best matches their business and access a market with better chances of attracting customers and converting.
Design the right value proposition and exchange of products or services: One way to optimize resources when working hand in hand with an influencer is to design a value proposition that is attractive to them and that fits the business budget. 812 Media and Binfluencer, for example, help many businesses to obtain good results in their influencer marketing campaigns with really low budgets thanks to the design of a personalized and flexible value proposition.
A good practice is to think about incentives and non-monetary rewards such as free products, discount codes, invitations or access to brand or industry events and other benefits or VIP experiences that are of interest to the influencer and that at the same time coincide with the interests of the brand and customers, which allows them to maintain a high participation with the audience.
To design this correct value proposition, it is advisable to identify in advance the affinities that can unite you with the influential person, when there is an adequate affinity with the brand, the result of the link with the influencer increases the possibility of being successful, because if the influencer previously already felt identified with the brand, it will be easier for him to create content organically and generate credibility and loyalty with the brand.
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