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Snapchat has its own virtual dressing room ready, it’s called “Dress Up” and offers a new shopping experience to users.
This new Snapchat feature complements, in a way, the one it launched in 2018, “Shoppable AR”.
As of today, according to data from Statista, Snapchat has 428 million users globally.
Snapchat is working on a new tool based on augmented reality so that users have a new shopping experience.
Beyond being spaces to create bonds of friendship, today, social networks have become scenarios that offer a wide variety of content and experiences to users.
Now, with the arrival of the metaverse and technologies such as augmented reality, the experience of Internet users seems to be complementing each other even more and, incidentally, offering brands more possibilities to reach that new audience that is very aware of their platforms.
Today, these are times of connectivity and digitization; times in which brands need to take advantage of all the tools at their disposal.
Without a doubt, what has happened since March of last year, when the Covid-19 pandemic was decreed worldwide, is one of those events that have marked history forever, which is why it is sowing new habits and several significant changes. in society.
One of them, among a long list, is the adoption of a much broader digital life; If before we already lived in a hybrid world, now, after the arrival of the pandemic, this had a much greater acceleration and, although reluctantly for some, it was time to learn more than necessary to survive in an era where digital, more than a luxury, became a necessity.
Snapchat presents its virtual dressing room, “Dress Up”
So, based on all this data, Snapchat has a new tool ready with which, through the use of augmented reality, it is now possible for users to try on clothes from their favorite brands.
Somehow, this new feature is complemented by the one launched in 2018, “Shoppable AR”which provided brands with an alternative strategy so that they could sell their products through the “Shoppable” signs.
Thus, since 2020, the year of the pandemic, Internet users have been able to try AR lenses from brands such as Balenciaga or Gucci and, with them, try on all kinds of clothing, makeup, among other products.
Today, Following the line and trend of augmented reality that will undoubtedly gain more value over time, Snapchat has a “Dress Up” lista kind of virtual dressing room with which Internet users have the possibility of generating a totally different shopping experience than usual.
In addition, it is easy to use, since it is only necessary to slide your finger over one of the brands that, at the moment, are available in “Drees Up” to have access to a completely different shopping experience, from where you can try on garments. , receive advice, brand idea, etc.
Augmented reality and the metaverse are topics that are ultimately changing the experiences of Internet usersabove all, in times where eCommerce continues to position itself more and more.
What is coming for the future is, without a doubt, a wave of experiences that the metaverse will give us, to which some companies have been joining little by little, such as Nike, ZARA and, now, the Swedish firm H&M.
Hand in hand with CEEK City, a currency project metaversewhich connects artists, athletes and other digital content creators, H&M has announced the opening of its first virtual three-dimensional shopping store. A step, undoubtedly, forward in an era dominated by digitization, online shopping and virtual entertainment.